Visionary Marketing – Marketing Innovation
Bienvenue sur Marketing & innovation, site d’information Marketing et Innovation, un site Web dédié au marketing, pionnier de l’Internet, créé en 1996.
Les thèmes principaux de ce site d’information sont les suivants :
- l’innovation et le management de l’innovation
- le marketing digital, le content marketing et la transformation digitale
- les systèmes d’information et les TIC
- le Web et les médias sociaux et réseaux sociaux.
Les derniers articles en français de Marketing et Innovation
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Welcome to Marketing & Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.
Our most popular topics on this new website:
- innovation & innovation management
- digital marketing, content marketing and digital transformation
- information systems and ICT
- the Web and social media and social networks.
Our latest marketing articles in English
- It’s back to school and back to the blog too for the 31st time since 1995, and today’s topic will be AI and Creativity. The idea is to deal with the topic of artificial intelligence, not from a technical perspective, but from a more philosophical one, drawing both on my digital and artistic backgrounds. In […]
- While the media keep flogging the spectre of AI replacing white-collar workers, a far more discreet factor is quietly undermining the employability of young graduates. The real culprit? Their smartphones. As agentic AI grows in power and the job market reshapes itself every six months, motivation and discipline are becoming more valuable assets than skills […]
- After years spent on producing creative content the hard way, here comes the AI Creative Studio, to boost innovation and creativity. Some creatives and marketers are impressed, some not. So, what will it come to eventually? Visionary Marketing attended a conference on the subject at Vivatech 2026 in Paris and here is our analysis. The […]
- Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben Hamilton, brings a practitioner’s perspective […]