Content Marketing

What I’m expecting of the September 2012 Silicon Valley Blogger Bus tour

For those who don’t know yet, I (as Director, Web & Social Media at Orange), I will be part of the Silicon Valley Blogger Bus Tour 2012, which will take place in September (17-22) as a blogger … and the organiser of that tour. Here is my take on why I am participating and what I am expecting to do/see there.

What I’m expecting of the September 2012 Silicon Valley Blogger Bus tour

What I'm expecting of the September 2012 Silicon Valley Blogger Bus tour
What I’m expecting of the September 2012 Silicon Valley Blogger Bus tour

I’m a Jack of all trades. I’m not just a blogger, I’m also the organizer of the Tour. On this Tour, we’re dealing with blogger PR in a different way than it usually is done in big companies like this.

What we do here is we partner with the bloggers: we work together as a team, and the fact that I’m also a blogger makes it possible. It’s a matter of us going over there together, reporting and sharing our enthusiasm and content.
To me this is very important: it’s how good content is produced and engrossing stories started. And I’m not even talking about the friendships that are being initiated between members. Undoubtedly those who are taking part in these tours are invited to other tours, depending on their skills and focus.

 

We also want to look at the way we organise the tour. A member of my team is going to have a subjective look at what other bloggers are seeing, through their blogs and contents. So we’ll be able to tell a story about the story as well.

And finally, how are we going to tackle the main subject, which is innovation in the Valley? I really wanted to give a different angle about this SoLoMo (social, local, mobile) approach in the Valley, so we’re going to see many innovators to understand whether or not innovation is still thriving in the Valley although I don’t have much doubt about that, knowing how it is over there.

It’s my seventh time there and I’m sure we’re going to have an exciting time. So stay tuned to the live.orange.com and don’t miss a thing about the Orange Blogger Bus tour 2012.

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »

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