Content Marketing
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Business blogging: Golden rules for B2B enterprise blogging success
This piece is about our golden business blogging rules based on our experience and the implementation of business blogs in the field. Once all enterprise stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for…
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Can Web 2.0 make your brand teenager-friendly?
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different conventions. Jennifer Jactel of the Toulouse graduate school of management is…
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Viral Marketing: Seth Godin unleashes his Ideavirus
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that five-star hotel near the Rockefeller Centre in NYC in April 2001, barely a few months before the dreaded day, at…
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Social Internet: 15 golden rules for Web 2.0
What are the rules for Web 2.0 or social web success on the social internet? This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they…
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Corporate blogs the Cisco way
Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years running and I am very proud of what we did…
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