Content Marketingdigital marketing

Digital Me Up: A students blog after two and a half years

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students blog- to teach content marketing to the students of the program. The idea was to ensure that the students learn by doing. The blog is fully managed by the students who are responsible for creating a publication schedule and writing articles on a variety of topics such as Digital Transformation, Digital Strategy, Social Media, Content Marketing, etc., giving more visibility to themselves and to the advanced master’s.

The Digital Me Up students’ blog two years later

The students have been managing the blog quite well, as is evident by the nearly 7000 views the blog had in the month of October this year. More than 300 articles have been published till date on the blog. Hereunder, we present to you a selection of the most recent articles from some of our students:

The Digital Me Up students' blog two years later
Digital Me Up is more than a students’ blog, it’s a full fledged blended learning platform – Yann Gourvennec -photo by

A few pieces taken from our students’ blog

Wish: from shopping for a need to shopping as leisure

by Catherine Chourpa (2018-19)

Today, shopping is installing itself as a growing activity during our spare time. It is commonly linked to window shopping in malls, but more and more we observe this behaviour through e-commerce.

Wish, created in 2011 by Peter Szulczewski and Danny Zhang, (respectively ex-Google and Yahoo employees) is now one of the biggest actors of online shopping, competing directly with big companies such as Amazon or AliExpress. Their motto: make your shopping smarter, fun, and rewarding. The Wish app is now valorized to 10 milliards dollars. It’s the first app downloaded in more than 40 countries and gathering more than 300 million daily users.

An Easy Stock Management

Wish’s model is simple: it is all based on being an intermediary between big retailers that are producing a lot and users with a low income. This allows to avoid stock management and to offer the lowest prices on the market.
Read the full article here.

Is Social Media Superficial?

by Clément Labergerie (2018-19)

Have you ever been the person who had been shouted at “Stop spending your time on social media!”? Or maybe you are the one shouting it at someone?

Today, we are used to hearing a lot of negative opinions about social media. You know… this famous Generation Y, that is so self-centred and addicted to social media, prefers virtual contact and likes superficial photos… WRONG! Actually, they understand better than anyone the rules of our current digitalised world. In fact, the social media represents 3.196 billion users in the world according to the 2018 Global Digital suite of reports from We Are Social and Hootsuite and 49% of recruiters say they use professional social networks in their recruitment process (Apec).
Moreover, as Petra-Maria Schwertschlag – a specialist in Effective Communication, highlighted “Non-verbal communication makes up to 70% of our understanding of what we say and what we do to others […] Photographs cannot replace the actual channel of vision we have in face to face communication.” (listen to the recording below). In fact, we can’t deny that social media has some downsides, but for the purpose of this article, we will write about its benefits. Are you sure that there are some benefits? Yes, and we are going to prove it:
Read the full article here.

The framework of a good consumer mobile app

by Sonya Cerclet (2017-18)

What is a consumer mobile app?

Consumer Mobile App (in opposition to mobile app enterprise), is when an app is consumer-centric. Social media apps, gaming apps, music apps or travel apps are the most telling examples.

Why are they different than other tech solutions?

The first assumption in Consumer Mobile App would be that it’s not the same process of creation and iteration than in other typical business.
Traditionally for building their companies, entrepreneurs spotted problems and then tried to bring the best solution to solve it. This is the case for most of the business model such as SaaS or marketplace. In SaaS, entrepreneurs identified a problem in a specific industry where they think they can build a robust solution to empower industry expert. e.g. Salesforce, Doctolib, PayFit, Slack…
Read the full article here.

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
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