Delivering Marketing and Innovation News to Visionary Marketers since 1996
Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will … Lire la suite
Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to … Lire la suite
What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing … Lire la suite
Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is … Lire la suite
A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who … Lire la suite
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Lire la suite
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Lire la suite
With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen … Lire la suite
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople … Lire la suite
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Lire la suite
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Lire la suite
How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast … Lire la suite
