Dark Social marketing: the elephant in the room
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell … Read on
Commodity Markets Disrupted for the Sake of Fairness
Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, … Read on
B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on
Business Development Outsourcing as a tool against modern slavery
According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of … Read on
Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on
Digital advertising: 40% of inventory already cookieless
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors … Read on
Marketing Automation tips: Key Lessons From Successful Implementations
Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings superior added … Read on
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on
Oxbow’s 10 top tips to optimise one’s digital marketing ROI
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he … Read on
Will Google Analytics be Banned in Europe? Not as easy as it seems
Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Read on
The tremendous rise of digital and customisation at scale
The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers … Read on
Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization … Read on
