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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Wednesday, June 29, 2022
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy
Digital trends 2022 for business: digitisation progress and challenges

Digital trends 2022 for business: digitisation progress and challenges

Yann Gourvennec 04/02/2022

As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges … Read on

Behind the scenes of an Art auction with NFTs

Behind the scenes of an Art auction with NFTs

Yann Gourvennec 04/02/2022

The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can … Read on

Website search quality: why it’s bad and how it can be improved

Website search quality: why it’s bad and how it can be improved

Yann Gourvennec 22/12/2021

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search … Read on

AI is the future of sales, and those who ignore it will disappear

AI is the future of sales, and those who ignore it will disappear

Ahmad Zamir 07/12/2021

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights … Read on

The unrelenting rise of high-end business to business e-commerce

The unrelenting rise of high-end business to business e-commerce

Yann Gourvennec 03/12/2021

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their … Read on

Networking and Growing Your B2B Business with LinkedIn

Networking and Growing Your B2B Business with LinkedIn

Yann Gourvennec 19/10/2021

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Read on

Online Roundtable: Impact of website research on CX (survey)

Online Roundtable: Impact of website research on CX (survey)

Yann Gourvennec 16/10/2021

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on

B2B marketers should strive to know their customers better

B2B marketers should strive to know their customers better

Yann Gourvennec 15/09/2021

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear … Read on

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Ahmad Zamir 18/08/2021

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

Yann Gourvennec 19/07/2021

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Read on

B2B marketing: are we all potential opinion leaders?

B2B marketing: are we all potential opinion leaders?

Yann Gourvennec 14/07/2021

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on

The future of cryptocurrencies may not be the one you think

The future of cryptocurrencies may not be the one you think

Yann Gourvennec 07/07/2021

When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that … Read on

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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