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AI and Big Data
The Power and Potential of GenAI in the PR Toolkit
How is GenAI being used in communications today? GenAI has quickly become a key tool in public relations and communications. Helping professionals write faster, brainstorm easier and stay on top of tight deadlines. This article looks at how GenAI is being used in PR today, the power, pitfalls and potential,…
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AI and Big Data
Who Wrote This? Can ChatGPT Rewrite A Better Article?
How does GenAI compare to human-created content? In this article, I explore the strengths and weaknesses of GenAI content by comparing my own article to a rewritten version provided to me by ChatGPT. While GenAI is a powerful tool for organizing and presenting information, it is not yet suitable for…
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AI and Big Data
AI Search : Breaking Up With Your Traditional Search Engine
How is AI Search changing the Internet and what role are we playing in this transformation? In this article, I discuss the current state of adoption of AI-powered search engines. By reflecting on the perspectives of Kevin Roose, Matteo Wong and Joanna Stern, this piece explores what we gain—faster, more…
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