Our latest posts

    5 days ago

    AGI (General Artificial Intelligence), Myth or Reality?

    Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech…
    2 weeks ago

    What if your smartphone were the future of GenAI?

    At the XYZ Paris that took place at Station F on September 27, 2024, George Tsirtsis from Qualcomm stressed the…
    2 weeks ago

    Brand Talk Engages Only a Third of Consumers

    CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk…
    3 weeks ago

    GENAI and Content Marketing: Learning from experience

    Are GenAI and content marketing compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
    3 weeks ago

    Harnessing AI to Combat Fraud in Retail and E-Commerce

    Our reporters attended the Paris Retail Week 2024 event, a trade show of which we are media partners, to take…
    3 weeks ago

    NRF Europe: a new name for Paris Retail Week

    Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and…
    01/07/2024

    GenAI impact on jobs: doom or boon?

    What is the likely impact of AI and GenAI in particular on jobs, especially in Europe? Two recent reports on…
    07/06/2024

    Music and AI: Back to the Future

    Whether it’s music and AI, or innovation in the broad sense of the term, at Visionary Marketing we like to…
    05/06/2024

    Learning AI with the help of robots

    Thomas Deneux is the founder of Learning Robots whose aim is to help pupils, students and businesses to learn AI,…
    30/05/2024

    Shopify and AI: Who’s Really in Control of Your Cart?

    In recent years, Shopify has been leading the e-commerce game with a market share of 10.32% as of 2024. Consequently,…
    13/05/2024

    B2B vs. B2C Marketing

    B2B vs B2C Marketing. One often opposes the two main kinds of marketing but aren’t they more or less six…
    06/05/2024

    Rendanheyi, the Haier Management Model

    It’s customary to turn to the US for management lessons, yet Haier, a Chinese company, has probably a lot to…
    25/04/2024

    Multicloud Synchronisation: Onecloud, Google Cloud and others

    How do you achieve multicloud synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google Drive and the other…
    22/04/2024

    Perceptron: A History of Neural Networks

    The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above…
    20/04/2024

    Networking and Growing Your B2B Business with LinkedIn

    Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…
    23/03/2024

    Nobody understands how AI works

    No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024,…
    18/03/2024

    Naturally Smart Writing, Beyond the Artificial

    This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI…
    14/03/2024

    LinkedIn’s new features under the microscope

    What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years…
    15/02/2024

    Luxury Venues during the 2024 Paris Olympics

    What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones?  The Olympic…
    09/02/2024

    Top 25 Marketing Opinion Leaders

    We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders…
    08/02/2024

    The AI ‘revolution’ will not take place

    Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is…
    22/01/2024

    CSR: a survival guide for the depressed responsible marketer

    How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling…
    11/12/2023

    Surviving the Content Shock In The Age of GenAI

    Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in…
    05/12/2023

    Can GenAI have an impact on CRM?

    According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer…
    01/12/2023

    What are the applications of GIS systems

    What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer…

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    Visionary Marketing‘s Marketing and Innovation website offers insights for marketing and innovation enthusiasts. Since its creation in 1996, the site has hosted over 2,500 articles from more than 40 authors. These articles cover a broad spectrum of topics, including marketing strategies, innovation, and the impact of digital technologies on business practices. The site aims to provide valuable information on the evolving landscape of marketing and how professionals can leverage new technologies and trends in their work. Visionary Marketing is based in the heart of Europe and was officially acknowledged as an online news website by the French Ministry of Culture in 2019.

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