Featured articles

    06/03/2023

    How to use social media visuals more effectively

    Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…
    14/08/2023

    Breaking down silos: digital transformation’s greatest myth

    ‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over…
    09/01/2023

    Social selling is about strategy it’s not about tools

    Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…
    05/12/2022

    How to scale a B2B start-up globally in just two years

    Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of…
    21/02/2023

    Authors warn that Innovate or Die mantra may be wrong

    Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this…
    1 week ago

    GEN AI and Content Marketing: Learning from experience

    Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
    19/06/2023

    Creating Success through LinkedIn Live and Social Media

    LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many…
    2 weeks ago

    PIMs at the heart of Customer Experiences

    Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer…
    13/01/2023

    Buzzsumo deems Google and SEO clinically dead

    The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among…
    3 weeks ago

    Behavioral Targeting is the right way forward

    A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing.…
    2 weeks ago

    A day in the life of a GIS program manager

    Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic…
    19/01/2023

    Ask these 3 questions if you want your customers to love your brand

    So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People…
    23/08/2023

    Generative AI and its potential impact on photography

    Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies…
    08/02/2023

    App-driven product-led marketing is the new growth hack

    Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…
    13/06/2023

    Everyone is a creator as Roblox prepares for AI and VR

    With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note.…
    05/01/2023

    The Immersive Web is Meta’s ultimate goal, not the Metaverse

    What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview…
    31/01/2023

    Supercharge your marketing with customer communities

    Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…
    25/01/2023

    5 takeaways on the current state of Sales Enablement

    What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried…
    30/10/2023

    The learning curve of qualitative studies

    The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of…
    17/03/2023

    Understanding Platform Business Models Now and in the Future

    Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…

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    Latest posts

    • Jan- 2021 -
      19 January
      Featured articles
      Yann Gourvennec
      131

      B2B social networks: imagination is the limit

      When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople have this tendency to go overboard trying to harass as many people as they can. _”After all, it’s a sales playground, you know!” I spoke with Bruno Fridlansky — a seasoned European Linkedin expert — recently. Here is the transcript of this interview in which I asked Bruno a number of questions, with a focus on innovation in B2BWhile there are many definitions for B2B innovation and some are aimed…

      Read More »
    • Dec- 2020 -
      22 December
      CRM and CX
      Yann Gourvennec
      251

      Covid-19 threatening contact centres with extinction

      Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products at Infobip, a telecommunications and IT company with a Worldwide footprint and headquarters in Croatia and London. Adrian told me that, despite all the talking, building digital experiences wasn’t a reality. Yet, Covid-19 changed everything and the CRM digitisation process was considerably sped up. Covid-19 threatening contact centres with extinction Caption: Most businesses think they are building digital experiences for…

      Read More »
    • 16 December
      Featured articles
      Yann Gourvennec
      107

      How to prove the impact of influence marketing to your CEO?

      Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their aims aren’t equivalent to yours. As is often the case in the field of communications and marketing, it is difficult to pinpoint the real impact of a campaign or project, especially as such an impact is often indirect. I interviewed Influence 4 You’s Stephane Bouillet on that subject. * which should never be confused with influencer marketing by the way How to prove the impact of influence marketing to your…

      Read More »
    • 8 December
      Web, Internet and the Economyvalorisation d'entreprise
      Yann Gourvennec
      297

      Business valuation: how much is a business worth and how to find out

      How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast and many entrepreneurs are Gen X or even Boomers on the brink of retirement. COVID-19 isn’t making things easier for them, by the way. Besides, many execs are going through a midlife crisis and/or are given the gold watch precisely because they are considered too old to rock and roll. Many of them are therefore tempted to take over existing businesses and leave their enterprise past behind them. Yet, understanding how much a business is worth is…

      Read More »
    • Nov- 2020 -
      16 November
      digital marketing
      Yann Gourvennec
      1 10,527

      Have search engines become useless? And Google, in particular

      Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in my mind, crucial: What is the use of search engines and isn’t it time we moved on to something else? Here is the result of my research, which will demonstrate that you should blame yourself, and no one else, for the current state of the Internet. Have search engines — and Google in particular — become useless? As far as…

      Read More »
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