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Visionary Marketing - Marketing & Innovation

42 tweetable marketing truths you should know about

social media ROI

Pamela Vaughan's highly enjoyable "truth vs. myth" tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance. There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapers (not those slapdash "bought from someone else" things but the real mac Coy which tell the world you are a true expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun's Myths of Innovation opus.

5 Top tips for organising social media teams in large organisations

social media Team

This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience at Orange.
This is part 1 of this presentation. In order to gather all parts, click or use the following short link: http://bit.ly/figaroyag11
[all photos by Yann Gourvennec: http://bit.ly/picasayann]

API jungle: What brands should do with this surfeit of APIs

As I started writing this article at the beginning of October 2011 , the http://www.programmableweb.com/[1] web site indicated on its home page that it has identified 4007 APIs and 6175 mash-ups on a global footprint: At the moment you are reading this piece on the Visionary Marketing, I am certain these numbers are completely outdated. I agree that, Dear Developers, these numbers are still very far from your ‘Ocean of Apps’ but this new ecosystem nevertheless starts to look like a ‘Jungle of APIs’.

Google plus dwindling, Buzz going and Diaspora begging for money

One of Forbes's contributors, Tim Worstall (profile here) , has this story about Google+ and its supposed demise, in which he shows that in fact, Google's network is still growing. That seems to be th ecase, with Larry Page's announcement of 40 million users last Thursday. It has yet to be proven how many actually use it. Last week, there were more comments about how an engineer screwed up with the sharing system, than about the actual number of users of the platform though - by the way, the said engineer argued that this was not a platform and that the problem was there. Last but not least, mashable took a stab at Google's execs about the fact that they weren't eating their own dog food. Maybe they feel a bit iffy about having to start their Facebook network all over again? Last but not least, all diaspora "users" received an email last week in which the new social media star was begging for money. Off to a bad start it seems. I personally opened my account, understood the principle but saw no added value in it I'm afraid. I know that it is said that Google+ mimicked their interface and not the other way round, but yet ... By the way, as Worstall mischievously points out, is this Google plus ou Google+? He may not be a social media guru, but he asks very valid questions (excerpts per below and link to main Forbes article). At any rate the shift towards Google+ is now complete, due to the phasing out of Google Buzz (and that was revealed only a few hours ago).

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