The first afternoon session at the usefulsocialmedia conference Nissan - David Parkinson, General Manager of Social & Digital engagement for EMEA & India (@dave_nissan). Dave introduced his pitch by saying he is not an “expert” that we all learn from our mistakes … I have made that statement very often myself so I cannot but agree more.
KLM’s Anna Ketting showed us how to pilot social media for one’s clients’…
This was the second panel at the useful social media conference and it was devoted to customer interaction. This is the report for part 1 in the panel with Lennart Boorsma who works for Heineken (Global Brand Team). The moderator was Mike McGrail from the SocialPenguinBlog
On June 25, I attended the Usefulsocialmedia conference in London, at the Marriott Regents Park. The first panel was dedicated to social media governance. “Everybody now has a printing press” , so that this creates huge issues in terms of Governance; anyone can publish anything, and to what degree should we “grant people permission”?
The Silicon entrepreneur explained that there are 2 main groups of hotel bookers. One is for people who have the time to book in advance, be it for business or leisure, whereas the other group is impulse bookers. These are the ones that Hoteltonight is catering for: “they are presented with last minute deals. Having an app in your pockets truly changes the way you think about hotels” Shank added.
[note: this is a guest post I did yesterday on behalf of the live.orange.com blog]
Where is Google plus at nowadays. Barely a year after its launch…
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A little while ago, I published a series of articles about Wikipedia,…
A few weeks ago in San Francisco, I attended the fiftieth Blogwell…
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8 years after its introduction – and a few name changes –…
Mobility in retail industry: main security challenges and prospectsThis is an original…
today’s selection is …
A report from Edouard Austin in my team at Orange who was attending the WW2012 keynote speech by one of the Web’s founders, Sir Tim Berners Lee who issued a clear warning as to the growing threat to freedom of speech on the Internet. In that speech, he addresses a clear comment to Mark Zuckerberg who announced a few years ago that “privacy was no longer a social norm”. Whereas the growing threat to freedom of speech is a non debatable and an increasingly worrying threat, I would venture to say that this keynote fails to address the other side of the issue and the fact that the lack of regulations has also impinged the rights of others and namely those of artists, sometimes in favour of thieves who have amassed humongous fortunes.
Sharon Crost is Global Online Marketing and B2B Social Media Manager at…
This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was…
