The impact of website research on CX (survey)
Website search, i.e. searching for information or a product on a website…
Visionary Marketing - Marketing & Innovation
B2B marketers should strive to know their customers better
Marketers should strive to know their B2B customers better. As implausible as…
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
A book on customer experience entitled Punk CX is bound to be…
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but…
B2B marketing: are we all potential opinion leaders?
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in…
The future of cryptocurrencies may not be the one you think
When it comes to cryptocurrencies, and given the sheer volume of information…
Content marketing 2021 statistics: Semrush shows content is truly King
Content marketing statistics are both plentiful and quite vague but a 2021…
Digital Shift: 1 trillion website visits prove it’s real and here to stay
The digital shift is a fairly recurring topic for our visionary readers.…
Malcolm Gladwell celebrates those informal networks spurred by digital
Informal networks have been known for a long time and so has…
Adobe Summit: Real-time personalization on top of the marketing agenda
Personalization is on top of the marketing agenda in 2021 and for…
2021 luxury market update : it’s all about digital and China
What is the status of the luxury market and digital in this…
4 main ingredients for innovation in Silicon Valley
Silicon Valley is home to the world’s biggest innovation and tech giants.…
Leadership: a “digital” transformation should be called transformation
A “digital” transformation should just be called a transformation and it’s a…
Web content marketing strategies: 10 tips to stand out from the crowd
Web content marketing strategies have become a staple of marketing management at…
B2B Complex sales: how to convince buyers in 2021
All B2B sales processes weren’t created equal. In B2B there are complex…
New trends in product searches and the future of e-commerce
With the current pandemic, the digitisation of business has sped up considerably.…
