Featured articles
20/07/2023
Do you need bigger or better data on a market to boost sales?
Let’s look at a major marketing misconception today: the more marketMarket definition in B2B and B2C - The very notion…
31/01/2023
Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence,…
30/10/2023
The learning curve of qualitative studies
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of…
06/03/2023
How to use social media visuals more effectively
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned…
05/01/2023
The Immersive Web is Meta’s ultimate goal, not the Metaverse
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview…
21/02/2023
Authors warn that Innovate or Die mantra may be wrong
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this…
17/03/2023
Understanding Platform Business Models Now and in the Future
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers.…
31/10/2023
Promoting employees increases risk that they leave
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even…
13/06/2023
Everyone is a creator as Roblox prepares for AI and VR
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note.…
2 weeks ago
A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic…
09/01/2023
Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media…
14/08/2023
Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over…
23/08/2023
Generative AI and its potential impact on photography
Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies…
05/12/2022
How to scale a B2B start-up globally in just two years
Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of…
25/01/2023
5 takeaways on the current state of Sales Enablement
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried…
1 week ago
GEN AI and Content Marketing: Learning from experience
Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
13/01/2023
Buzzsumo deems Google and SEO clinically dead
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among…
08/02/2023
App-driven product-led marketing is the new growth hack
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022…
25/04/2023
Reducing the carbon footprint of digital advertising
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and…
2 weeks ago
PIMs at the heart of Customer Experiences
Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer…
