Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer…
Visionary Marketing - Marketing & Innovation
Immersive 3D modelling for Metaverse and ecommerce
What does the future hold for the so-called Metaverse and 3D immersive…
Will intermodal transport be the future of transportation by 2050?
Will intermodal or multimodal transport be the future of transportation by 2050? At…
Trust is at the heart of the digital economy
The trust of consumers in the digital economy is a key element…
What could be the potential applications for the Metaverse in B2B?
At a time when Facebook was renamed as Meta, the so-called Metaverse…
Digital trends 2022 for business: digitisation progress and challenges
As we are barely emerging from the Covid crisis, now is the right…
Behind the scenes of an Art auction with NFTs
The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream.…
Website search quality: why it’s bad and how it can be improved
How can Website search quality be improved? Marketers, according to a survey we conducted…
AI is the future of sales, and those who ignore it will disappear
AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of…
The unrelenting rise of high-end business to business e-commerce
For a long time, as far as business to business was concerned, e-commerce…
The impact of website research on CX (survey)
Website search, i.e. searching for information or a product on a website…
B2B marketers should strive to know their customers better
Marketers should strive to know their B2B customers better. As implausible as…
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
A book on customer experience entitled Punk CX is bound to be…
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but…
B2B marketing: are we all potential opinion leaders?
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in…
