Our latest posts

    3 days ago

    The Power and Potential of GenAI in the PR Toolkit 

    How is GenAI being used in communications today? GenAI has quickly become a key tool in public relations and communications.…
    2 weeks ago

    Who Wrote This? Can ChatGPT Rewrite A Better Article?

    How does GenAI compare to human-created content? In this article, I explore the strengths and weaknesses of GenAI content by…
    3 weeks ago

    GenAI is Not a Legal No Man’s Land

    While many claim that GenAI is a legal no man’s land, Aurore Sauviat, a lawyer dedicated to working with creatives…
    3 weeks ago

    AI and the Future of Sports Officiating: Smarter, Faster, Fairer

    How has sports officiating evolved over the past century, and what is the next step in the evolution of sports?…
    3 weeks ago

    Change management: 9 lessons for implementing change

    One learns change management in the field rather than in books. Some time ago, I delivered a keynote at Like…
    3 weeks ago

    Luxury Brands Maximize Experiences in Sports Events

    How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence…
    4 weeks ago

    GenAI Prompting Guide for Aspiring Experts

    If you are dying to understand the various GenAI prompting methods, how AI interacts with your prompt, and why this…
    10/04/2025

    Behind the Torch: How the Olympics Reshape Economies

    How does hosting the Olympics reshape a country’s economy? The truth is, it’s hard to put numbers on the true…
    08/04/2025

    AI Search : Breaking Up With Your Traditional Search Engine

    How is AI Search changing the Internet and what role are we playing in this transformation? In this article, I…
    28/03/2025

    Chores to AI, Thinking to Humans

    Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this…
    03/03/2025

    Is disruptive innovation overhyped?

    Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint…
    25/02/2025

    Ethical growth hacking is not an oxymoron

    Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise…
    17/12/2024

    AI in retail: shrinking queuing times today, headcount tomorrow

    AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry.…
    22/11/2024

    Data-Driven AI Is the Future of Customer Experience

    Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product…
    18/11/2024

    Protecting your privacy and avoiding cookie pop-ups

    Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have…
    14/11/2024

    X odus to Bluesky: truth or fiction?

    Is this an X odus that we are witnessing? The Bluesky vs X war is raging, it seems. For the…
    07/11/2024

    Visionary Marketing 30 years of marketing and innovation

    Visionary Marketing was created in 1995 and will therefore celebrate its 30-year anniversary in 2025. One fine day in 1995,…
    06/11/2024

    C2PA Standard: LinkedIn and AI-generated images detection

    Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature…
    31/10/2024

    GENAI and Content Marketing: Learning from experience

    Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of…
    30/10/2024

    Influencer Marketing: Average European Spend at €3.5m Annually

    The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency.…
    23/10/2024

    Cyber threat Landscape Europe, 2024

    The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives…
    21/10/2024

    NotebookLM by Google: Artificial Voices, Real Concerns

    Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately,…
    08/10/2024

    AGI (General Artificial Intelligence), Myth or Reality?

    Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech…
    27/09/2024

    What if your smartphone were the future of GenAI?

    At the XYZ Paris that took place at Station F on September 27, 2024, George Tsirtsis from Qualcomm stressed the…
    27/09/2024

    Brand Talk Engages Only a Third of Consumers

    CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk…

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    About Visionary Marketing

    Visionary Marketing‘s Marketing and Innovation website offers insights for marketing and innovation enthusiasts. Since its creation in 1996, the site has hosted over 2,500 articles from more than 40 authors. These articles cover a broad spectrum of topics, including marketing strategies, innovation, and the impact of digital technologies on business practices. The site aims to provide valuable information on the evolving landscape of marketing and how professionals can leverage new technologies and trends in their work. Visionary Marketing is based in the heart of Europe and was officially acknowledged as an online news website by the French Ministry of Culture in 2019.

    Exploring the intersection of marketing and technology

    One of the standout aspects of Visionary Marketing is its commitment to exploring the intersection of marketing and technology. Articles on the site examine how digital advancements, such as artificial intelligence and e-commerce, are revolutionizing the way businesses engage with their customers. The site doesn’t shy away from controversial or speculative topics, often questioning widely held beliefs about the future of technology and its impact on marketing strategies.

    The content on Visionary Marketing is designed to provoke thought and encourage professionals to improve their knowledge and understanding of technology and its business impact as well as marketing as a whole. Whether it’s discussing the nuances of social selling, the importance of first-party data, or the potential of blockchain technology to innovate supply chains, the site provides actionable insights that professionals can apply to their strategies.

    Marketing and Innovation is published and managed by European digital marketing Agency Visionary Marketing

    The human aspect of marketing

    Furthermore, Visionary Marketing places a strong emphasis on the human aspect of marketing. It advocates for personalized customer experiences, underscoring the idea that consumers are not just numbers but individuals with unique needs and preferences. This human-centric approach is evident in articles that stress the importance of understanding customer behavior and leveraging data to enhance the customer experience.

    The site also addresses the challenges and opportunities presented by digital transformation, offering guidance on how businesses can navigate this evolving landscape. From the integration of marketing automation tools to the development of digital in all industries, Visionary Marketing offers a roadmap for businesses looking to adapt and thrive in the digital age.

    A comprehensive resource for visionary marketers

    In essence, Visionary Marketing is a comprehensive resource for anyone interested in the confluence of marketing, innovation, and technology. Its rich archive of articles, spanning over two decades, provides a historical perspective on the industry’s evolution while also offering forward-looking insights that are crucial for today’s professionals.

    Human-centric creation in an AI-driven era

    An important aspect of Visionary Marketing is its commitment to content authenticity and human-centric creation. The articles published on the site are entirely crafted by individuals, which sets it apart in an era increasingly dominated by automated content generation. This human touch ensures that each piece carries the unique insights, experiences, and perspectives of its author, providing depth and relevance that is often lacking in algorithmically generated content.

    Human-centric content and the human substance charter

    Visionary Marketing’s adherence to the humansubstance.com charter is a living proof of its dedication to maintaining the integrity and quality of its content. The charter, developed in collaboration with a group of like-minded bloggers, emphasises the importance of human-generated content in preserving the essence of creativity and personal expression on the Internet. By aligning with this charter, Visionary Marketing not only champions the value of individual contribution but also takes a stand against the dilution of content quality in the digital age.

    In summary, Visionary Marketing’s dedication to man-made articles and its adherence to the humansubstance.com charter not only elevate the quality of its content but also underscore the site’s role as a trusted resource for marketing professionals and enthusiasts seeking insightful, authentic, and diverse perspectives on the ever-evolving landscape of marketing and innovation.

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