SXO: combining SEO and UX for a better online user experience
SXO is a novel digital marketing approach, or rather a new way…
Visionary Marketing - Marketing & Innovation
The love-hate relationship between start-ups and PR agencies
There is some sort of a love-hate relationship between PR agencies and…
Video interviewing enhances market research
Video interviewing can enhance market research greatly and even take it into…
Digital-First: B2B Businesses Should Transition to a New Marketing Model
We’ve been urging B2B companies to transform digitally for many years. Now,…
3 challenges for digital workplace implementation in businesses
André Wei is one of Europe’s leading IT directors and the CTO…
Should brands and marketers leave social media now?
Should brands (and marketers) leave social media? That is the question. Social…
Instagram strategies: 4 B2B and B2C brands under the microscope
Instagram is big brands’ all-time favourite social networking tool but such strategies…
Video strategy: 3 top tips for success on YouTube, Facebook and TikTok
What are the winning tips for your video strategy on social media? Social…
Internet in Africa: Chasing Black Unicorns
Internet in Africa? Come on! I almost hear you thinking to yourself.…
What will be the future of content marketing for the years ahead?
What will be the future of content marketing? I’ve been practising content…
World Wide Web: 5 scenarios for the future of the Internet and business
The future of the World Wide Web and that of Net neutrality are…
Contract for the Web: Should you endorse Tim Berners Lee’s contract?
Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago…
5 tips to spruce up your online content with images
Good content (online or offline) works better with impactful images. At the…
Handwriting recognition gets a second wind with Nebo
Handwriting is one of the most effective technologies, according to late innovation…
A few thoughts regarding the future of content marketing beyond 2020
Here is a collection of random thoughts based on recent events related…
