Natacha Heurtault

Natacha has more than 20 years of experience in communication, press relations and influencer communication. She is a freelance communications manager for high-tech companies and start-ups.

communication digitale

Natacha Heurtault02/11/2020

The love-hate relationship between start-ups and PR agencies

There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — of the right partner. Ombeline Blondel de Joigny, VP Marketing at AB Tasty sends a clear warning: “Whether it is a question…
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The love-hate relationship between start-ups and PR agencies