Natacha Heurtault

Natacha has more than 20 years of experience in communication, press relations and influencer communication. She is a freelance communications manager for high-tech companies and start-ups.

digital marketing

Natacha Heurtault2 weeks ago
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LinkedIn, Essential PR Platform of the Future

LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide users (UK: 47.5 million[2] and 34 million in France[3], pretty much every tech journalist is on the platform. As a consequence, PR pros who ignore this network are shooting themselves in the foot when it comes to major…
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communication digitale

Natacha Heurtault02/11/2020

The love-hate relationship between start-ups and PR agencies

There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — of the right partner. Ombeline Blondel de Joigny, VP Marketing at AB Tasty sends a clear warning: “Whether it is a question…
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LinkedIn, Essential PR Platform of the Future

The love-hate relationship between start-ups and PR agencies