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digital marketing


Transformation of Marketing Departments with AI: Impact vs Illusion
If you ever needed a reason to attend Vivatech 2026, here it is: hard evidence that marketing and communications departments are being transformed from top to bottom. Can a marketing or communications director get anything useful out of a tech show? The answer is a resounding yes, and perhaps more…
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digital marketing


LinkedIn, Essential PR Platform of the Future
LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide users (UK: 47.5 million[2] and 34 million in France[3], pretty much every tech journalist is on the platform. As a consequence, PR pros who ignore this network are shooting themselves in the foot when it comes to major…
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communication digitale


The love-hate relationship between start-ups and PR agencies
There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — of the right partner. Ombeline Blondel de Joigny, VP Marketing at AB Tasty sends a clear warning: “Whether it is a question…
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