Last Mile Delivery: First Priority For Companies
Last mile delivery is the most strenuous and expensive part of the…
Visionary Marketing - Marketing & Innovation
European consumers are concerned about how brands are using their data
Companies have been driving a wedge between them and their customers by…
Brands and social media: facing up to new challenges in 2022
In 2022, brands are finding themselves in a long-term and increasingly complicated…
Dark Social marketing: the elephant in the room
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July…
Commodity Markets Disrupted for the Sake of Fairness
Wheat prices are spiking. Because of the present structure of commodity markets,…
B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers,…
Business Development Outsourcing as a tool against modern slavery
According to the Global Slavery Index (2018), there are more than 610,000…
Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean…
Digital advertising: 40% of inventory already cookieless
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is…
Marketing Automation tips: Key Lessons From Successful Implementations
Judging by how marketers are evaluating their own ability to implement marketing automation tools,…
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting…
Oxbow’s 10 top tips to optimise one’s digital marketing ROI
Oxbow, a clothing and outdoor equipment brand provided us with 10 top…
Will Google Analytics be Banned in Europe? Not as easy as it seems
Will there ever be a Google Analytics ban in Europe? Google‘s web…
The tremendous rise of digital and customisation at scale
The tremendous and relentless rise of digital was at the centre of…
Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer…
