Content marketing fundamentals for online success
A few days ago, I’ve had the chance to exchange and discuss…
Visionary Marketing - Marketing & Innovation
Facebook Fatigue – Are People Ditching Facebook?
Towards the end of 2015, I was delivering a lecture to students…
Luxury and digital: a surprising love affair
Digital transformation is a very trendy topic today. Companies claim to be…
Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant…
Your digitally transformed shopping experience
The holiday season was the main inspiration for this article. There’s a common belief…
Digital nomads: combining work and travel
Not a long time ago, we’ve all heard about the blogger Sam…
Content: the past, present and future of marketing
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging…
3 ingredients to digital transformation
Wherever we look today, we come across two words: ‘Digital transformation’. In…
User behaviour deeply impacted by digital technology
Changes in user behaviour are happening now, due to the uptake in…
Understanding Digital Innovation
In a recent discussion with a founder of Anaxago, a crowdfunding startup,…
Digital transformation of chartered accountants the Boiling Frog syndrome
Digital transformation for accountants or any other service industry reminds me of…
The future of smart cities: do we really need them?
Smart cities are real but will we really need them in the…
Twitter stats tools: How far can your Twitter bird chirp?
They say “word travels fast”, but today, it can travel the world…
B2B and social media: six success factors for businesses
When it comes to social media, working in B2B with subject matter…
Digital transformation: one size fits all does not apply
What do a butterfly and the emission of water vapour have in…
