How to succeed in E-marketing in China?
Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s … Read on
Author: Chunyan Li
Intercultural consultant and entrepreneur, advising business leaders on the strategy definition and performance improvement between China and France / Europe
Can Chinese platform WeChat succeed in its global expansion?
Wechat is very successful in China but can it succeed in its global expansion outside its home country? WeChat, also called “Wei Xin” in Chinese, is the most popular social network … Read on
Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already … Read on
