How to succeed in E-marketing in China?
Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s … Lire la suite
Author: Chunyan Li
Can Chinese platform WeChat succeed in its global expansion?
Wechat is very successful in China but can it succeed in its global expansion outside its home country? WeChat, also called “Wei Xin” in Chinese, is the most popular social network … Lire la suite
Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent by my nephew from China via WeChat. At only four years old, he is already … Lire la suite
