digital marketing
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Everyone is a creator as Roblox prepares for AI and VR
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the future of the gaming interface and game creation. Roblox is…
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Gen AI and the evolution of Marketing Jobs
Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure of attending the 2023 Adobe Summit in London. The US tech giant* issued major announcements during that event. Beyond that,…
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IT crisis or lack of Innovation; Steps towards the future
The IT crisis is having serious consequences, and not just in Silicon Valley. But is it an IT crisis or a lack of innovation? For Alain Lefebvre, author of “La Crise de l’IT et comment s’en sortir” (Translated: The IT crisis and how to get out of it), it’s time…
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Analysing Adobe Firefly at the Adobe Summit 2023
Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have been at the center of discussions for quite some time, and we’ve been covering this topic on Visionary Marketing since the beginning of the year, and have been practicing it…
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Protecting your privacy and avoiding cookie pop-ups
Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, French sites have finally complied. But rather than deleting cookies, they have installed themselves with cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless,…
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Making Preparations for Adobe Summit 2023
It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here). It’s now a hybrid event, which is taking place both…
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Are Digital Experiences Hampering Customer Experiences?
Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Your Customers’ Time?” Having previously interviewed him, we knew he had an interesting perspective on the matter. He takes a…
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Reducing the carbon footprint of digital advertising
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows…
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Understanding Platform Business Models Now and in the Future
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Platform Strategy, from which he derived a cartoon…
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Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This…
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