Delivering Marketing and Innovation News to Visionary Marketers since 1996
Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Lire la suite
What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Lire la suite
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite
As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite
Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list … Lire la suite
Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships … Lire la suite
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, … Lire la suite
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite
