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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, July 01, 2022
  • AI and Big Data
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Category: digital marketing

Online Roundtable: Impact of website research on CX (survey)

Online Roundtable: Impact of website research on CX (survey)

Yann Gourvennec 16/10/2021

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Ahmad Zamir 18/08/2021

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

Yann Gourvennec 19/07/2021

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Read on

B2B marketing: are we all potential opinion leaders?

B2B marketing: are we all potential opinion leaders?

Yann Gourvennec 14/07/2021

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on

Content marketing 2021 statistics: Semrush shows content is truly King

Content marketing 2021 statistics: Semrush shows content is truly King

Yann Gourvennec 27/05/2021

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Read on

Web content marketing strategies: 10 tips to stand out from the crowd

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 03/03/2021

Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Read on

B2B social networks: imagination is the limit

B2B social networks: imagination is the limit

Yann Gourvennec 19/01/2021

When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople … Read on

Covid-19 threatening contact centres with extinction

Covid-19 threatening contact centres with extinction

Yann Gourvennec 22/12/2020

Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Read on

How to prove the impact of influence marketing to your CEO?

How to prove the impact of influence marketing to your CEO?

Yann Gourvennec 16/12/2020

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Read on

Have search engines become useless? And Google, in particular

Have search engines become useless? And Google, in particular

Yann Gourvennec 16/11/2020

Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to … Read on

SXO: combining SEO and UX for a better online user experience

SXO: combining SEO and UX for a better online user experience

Yann Gourvennec 11/11/2020

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is to improve the online user experience. Ravana, a digital marketing … Read on

The love-hate relationship between start-ups and PR agencies

The love-hate relationship between start-ups and PR agencies

Natacha Heurtault 02/11/2020

There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — … Read on

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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