Delivering Marketing and Innovation News to Visionary Marketers since 1996
Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Read on
The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers … Read on
What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We’ve already covered this for B2B with Forrester, but I have a hunch that we haven’t heard … Read on
Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or … Read on
The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience … Read on
How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search … Read on
AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights … Read on
Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Read on
Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Read on
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on
