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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, March 21, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
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Category: digital marketing

Dall-E : Can AI Become a useful ally for Businesses

Dall-E : Can AI Become a useful ally for Businesses

Jared Roth 03/11/2022

Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn’t a new thing … Read on

First Party Data : An 18% Increase in Consumer Conversion

First Party Data : An 18% Increase in Consumer Conversion

Jared Roth 24/10/2022

First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only … Read on

Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner

Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner

Jared Roth 24/10/2022

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest … Read on

Handshake: Is This the End of Linkedin?

Handshake: Is This the End of Linkedin?

Jared Roth 18/10/2022

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in … Read on

European consumers are concerned about how brands are using their data

European consumers are concerned about how brands are using their data

Jared Roth 03/10/2022

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many … Read on

Brands and social media: facing up to new challenges in 2022

Brands and social media: facing up to new challenges in 2022

Yann Gourvennec 21/09/2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

Dark Social marketing: the elephant in the room

Dark Social marketing: the elephant in the room

Yann Gourvennec 07/09/2022

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell … Read on

Love thy salespeople and they will love your CRM system

Love thy salespeople and they will love your CRM system

Yann Gourvennec 23/06/2022

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on

Digital advertising: 40% of inventory already cookieless

Digital advertising: 40% of inventory already cookieless

Yann Gourvennec 13/06/2022

With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors … Read on

Marketing Automation tips: Key Lessons From Successful Implementations

Marketing Automation tips: Key Lessons From Successful Implementations

Yann Gourvennec 10/06/2022

Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings superior added … Read on

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 18/04/2022

Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he … Read on

Will Google Analytics be Banned in Europe? Not as easy as it seems

Will Google Analytics be Banned in Europe? Not as easy as it seems

Ignacia Larrain 06/04/2022

Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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