Online Roundtable: Impact of website research on CX (survey)
Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on
Category: digital marketing
Never Mind The Bollocks Here’s The PUNK CX Customer Experience
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Read on
B2B marketing: are we all potential opinion leaders?
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on
Content marketing 2021 statistics: Semrush shows content is truly King
Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Read on
Web content marketing strategies: 10 tips to stand out from the crowd
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Read on
B2B social networks: imagination is the limit
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople … Read on
Covid-19 threatening contact centres with extinction
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Read on
How to prove the impact of influence marketing to your CEO?
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Read on
Have search engines become useless? And Google, in particular
Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to … Read on
SXO: combining SEO and UX for a better online user experience
SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX, whose aim is to improve the online user experience. Ravana, a digital marketing … Read on
The love-hate relationship between start-ups and PR agencies
There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — … Read on
