digital marketing
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TOR is ready to strike a blow – Digital-me-up
Last week, I published an article on how Facebook studies user behaviours using data they gather while tracking our every move on the social network. All the technological tools that are used today to monitor online activities have raised a lot of concern. I can even go to the extent of saying it drew new boundaries…
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Can Chinese platform WeChat succeed in its global expansion?
Wechat is very successful in China but can it succeed in its global expansion outside its home country? WeChat, also called “Wei Xin” in Chinese, is the most popular social network application in China, and its monthly active users hit 650 million in 3Q-2015. Today, it has even become a kind…
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Facebook’s new strategic move: 'Reactions' emojis
While Twitter struggles for its life, Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users can now choose one of six different reactions to a…
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About inbound marketing, translations and adaptations
Inbound marketing isn’t as easy as it may seem. We are currently working on a content marketing deal which involves writing content about “web to store” technology. Our text is written in English and has to be translated into Spanish and French. “Web to store” is what the French are calling it and the…
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The secret behind a good social media marketing strategy
A lot believe that having social media accounts and publishing promotional content will automatically drive their sales up, and make their business successful. Well, that’s not quite it. Today, social media is indeed a great tool to use for marketing. Businesses must be present on the different platforms, such as…
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Twitter: last breath or revival ?
Everyone on the Internet has been talking about Twitter’s premature death. A few months ago, I wrote an article on the global reach of Twitter ‘How far can your Twitter bird chirp?’ and today, about it’s decline. How did this happen? First, there was the elimination of the Twitter share…
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Why social media will never be like mass media
A lot of people confuse social media for mass media. This piece aims at explaining how the two are clearly different, in terms of content, uniqueness, and audience, among other aspects. Why social media will never be like mass media “Social mass media” is an oxymoron I first coined the “social mass media” phrase in a Hootsuite…
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Content marketing fundamentals for online success
A few days ago, I’ve had the chance to exchange and discuss with Sam Hurley about the fundamentals of content marketing. It was very interesting to get his point of view on this topic. Sam is a lateral-thinking digital marketer. He is the Head of Search Marketing at Midas Media…
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Facebook Fatigue – Are People Ditching Facebook?
Towards the end of 2015, I was delivering a lecture to students at the Grenoble School of Business about the state of social media in Europe when one of the students asked me about Facebook Fatigue. The question threw me a bit because, while I was aware of the phenomenon…
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Luxury and digital: a surprising love affair
Digital transformation is a very trendy topic today. Companies claim to be implementing it, and sectors try, in vain, to resist to it. In fact, digital transformation touches many different sectors, such as banking, health and even agriculture. We expect almost all sectors to succumb to this temptation to digitalise…
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Why is WeChat so successful in China ?
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular basis. WeChat, also called WeiXin (微信) in Chinese, is actually…
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Your digitally transformed shopping experience
The holiday season was the main inspiration for this article. There’s a common belief that physical stores are endangered because of the rise and popularity of online stores. There is a transformation in shopping habits and experience indeed: a digital transformation. Nevertheless, it is not the end for malls and traditional brick…
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