digital marketing
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Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
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Email: is it a necessary or unnecessary evil? – with Luis Suarez
I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically, my questions via email. That’s my point precisely. Email is…
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Is Marketing Automation A New Marketing El Dorado?
Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There is this realisation by companies that nurturing visitors, leads and clients can lead to something. Marketing Automation adoption on the…
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Social media adoption: Europe Seen from down under (1000heads' @JoanneJacobs)
We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that and the other. Yet, seen from down under I realised that our image and potential is probably a lot better…
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Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14
A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on the 10 – 12 February 2014. This event is the unmissable conference on the subject of enterprise social networks and…
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Enterprise Social Networks: How to Get them Off The Ground
According to European analyst Lecko, 70% of firms have set up enterprise social networks this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong enterprise communities? What initial considerations need to be made before…
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How Digital is changing the Media (Jonathan Taplin)
The media is being revolutionised by digital media Is the media world being reinvented by digital media? That sort of question has definitely escaped the realm of geeks in order to be debated by media experts themselves. So when I was invited by HAVAS‘ Dominique Delport to attend a conference…
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Google Plus Engagement Leaves Big Data Experts Nonplussed
Is this piece in Adweek about Gigya’s insights regarding Google Plus and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even at its lowest. Google Plus Engagement Leaves Big Data Experts…
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Corporate Blogging is Dead, Long live Content Marketing!
I am not certain that Google will maintain Google alerts for very much longer. It seems, to put it in Forbes’s words, that it is broken. There is another cool innovation from the olden times which is still working though, I mean Google web trends. I still find it very…
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5 Marketing Websites you shouldn’t miss
Here are five marketing websites not to be missed, carefully selected by us at Visionary Marketing. Enjoy! 5 Marketing Websites you shouldn’t miss 1. The agile designers website: a great place for Web designers, developers and anyone interested in finding design stuff for one’s website. The site boasts 1302 resources…
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Ballmer “everywhere I go I see paper and pencils”
Paper and pencils are still everywhere, Steve Ballmer said. I attended an EBG (Electronic Business Group, an influential French e-business Think-Tank) conference on Nov 8 in Paris, at which Steve Ballmer was speaking. It has taken a while to process my notes but here they are at last, sometimes answering…
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Social Media is evolving into Social Mass Media – A Hootsuite video
A few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was online. Then I was swamped with a flurry of tweets and mentions about some of the insights I had delivered in that video. I am very grateful to Hootsuite for shooting…
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