digital marketing
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Improving One's Presentation Skills in Just 15 minutes
Today’s selection is… This piece by Canadian entrepreneur and founder of Clarity Dan Martell, a marketplace for entrepreneurs who want to be in touch with investors. In this piece, Martell describes that you guys have been wasting your time working. You should have spent it “speaking” for this is the best…
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Is the term Community Management an oxymoron?
At CMAD 2015, a bunch of social media experts from America, Australia, UK and France debated the issue of community management: “What is a community and how can we nurture it” was the title of this debate.
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Community marketing: what is a community and how to nurture it
Community marketing: What is (really) a community? What brands have some and what don’t? I have been involved in community management from day one and I can pride myself on training a great number of Community Managers from the very early days of social media, that is to say when…
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ECommerce: a Dire Need of Online Dispute Resolution
The world of eCommerce is in dire need of Online Dispute Resolution (ODR). These are my minutes from the discussions amongst the members of the private Youstice* meeting which took place in Prague on October 18-19, 2014 at the Aria hotel, right in the centre of the Czech capital, and barely…
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Rule of three: More Competition Leads to Less Competition
today’s selection is a (very old post) dated 2006, taken from this very blog … More Competition Leads to Less Competition (rule of three) … in which I was commenting on a book entitled “the rule of three”. I realise that this analysis is still – or maybe more than…
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Thought for the Day in Earnest
Thought for the day “To live is not to learn but to apply” said Ernest Legouvé, a French dramatist, and co-author of Adrienne Lecouvreur. A motto I could have made my own and actually did. May Ernest be with you.
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Vendor Relationship Management (VRM) Is The New CRM
What if VRM were the new CRM? The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept…
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6th Webit Congress 2014: a viral marketing campaign worthy of note
The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should…
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Global Social Media Event (Live at 4:00 pm CET) #SMDay
On June 24, visionary marketing will take part in a social media day hangout with Mashable and my community manager (US). The subject will be that of the global Web. There is a great deal to say about the social Web being global. Think about it: in Twitter, you are…
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Reinventing Marketing at Adobe Summit 2014
The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is my account of this morning’s keynote in which Adobe delivered…
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Web design and user experience: simple is beautiful
I am sick and tired of hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability and click-throughs. Web design and user experience: simple is beautiful…
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Brands on Social Media: Start With Strategy, Not Listening
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging influence and building networks of bloggers in a co-creation spirit.…
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