digital marketing
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Must businesses have a social media presence?
Some think that B2B and social media don’t mix. That is wrong: They perfectly do. It is very interesting to look at this aspect of social media presence. There are many questions that people ask themselves when it comes to B2B and social media. Must businesses have a social media presence?…
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Search Engines: when humans do a better job
What if search engines were operated by human beings? A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its future: is search better when done through search engines such…
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How to Improve Your LinkedIn Marketing Techniques
When was the last time you revised your LinkedIn marketing techniques? Are your current tactics working as well as you would like? LinkedIn has become the most powerful medium for connecting professionals throughout the world. In fact, it has over 400 million members. That means there are astounding opportunities for…
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Marketing ROI: How can one effectively measure marketing success?
ROI is a term used to identify the return on an investment. Understanding the ROI helps marketers to evaluate how efficient an investment was. It can sometimes be difficult to compare investments using ROI because not every form of advertisement (especially digital) can be measured and recorded accurately. It is…
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Pokémon Go : a new social phenomenon
‘A man dies in a car crash trying to catch Pikachu’, or people going into other people’s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile application forced all the couch potatoes to go outside and…
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6 Digital Marketing Challenges and how to overcome them
Here are six digital marketing challenges and how to overcome them. Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and nowhere is this progress more useful – and more underused – than in the marketing of professional services. “Professional services”…
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The future of content marketing at the eZ conference
On October 5th 2016, Yann Gourvennec will be at the ‘Beyond the Web’ conference by eZ System and he will be talking about the evolution of content marketing, social media and word of mouth marketing. His speech will be interactive and very interesting: the audience will be composed of marketeers…
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Sharing economy or digital services?
As you might have heard over and over again, digital brings people together. It does that not only in terms of communication, but also for business and services. Yes, you guessed right : I am talking about the sharing economy. Sharing economy, also known as collaborative or peer economy, is all about…
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De-indexing (NSEO) could be a severe threat to your business
How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: Negative SEO or NSEO. The other words associated with NSEO are “De-ranking” and “de-indexing” or, in more common parlance, the…
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Today's digital world explained by Facebook
A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging for both marketers and data analysts and researchers. Customers and…
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Ghosting, a new social phenomenon caused by digital
Today, people communicate using social networks, through direct messaging applications. Digital made communication extremely simple. In fact, people build relationships through dating apps such as Smeeters, Tinder or Meetic. A lot believe that it is a desperate way to find ‘the one’. However, some people do not agree: they think…
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Snapchat is a new social media opportunity for businesses
How many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years ago. Every since, they have been enjoying their huge growth. The new social network attracted people under 25 to its…
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