digital marketing
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Improving your customer experience with a chatbot: 4 tips to remember
The future of the chatbot (or conversational robot) seems to be very bright: It is projected that by 2020, 80% of companies would be using them for their interactions with customers. As a result, the chatbot market is expected to grow by 37% in the next 4 years . But, what are they really? Enhancing…
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Top 3 retro innovation tips by Pixminds at #Vivatech
It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings together several subsidiaries comprising of a game distribution company that caters to a broad socio-demographic group in France and a…
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How to Create a Solid Cyber Security Base for Your Business
Every business, regardless of its size, needs a cyber security strategy. In fact, cyber security should be a prime concern for everyone from individuals and small business owners to big business and government. Cyber-attacks, database breaches and other cyber security issues cost Australia more than $1 billion a year, a…
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The Practice of Health Analytics
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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Machines don’t take great decisions, people do
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving managerial decision-making. We live in a time…
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Selling technology : What are the challenges ?
Through this article, I would like to take you on a trip to India, and give you a tour of how sales happen. Selling technology is an interesting phenomenon to look at, whether it concerns B2B or B2C selling. Selling technologies : techniques matter I was in a mobile store in India…
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Digital tools you need to look at to boost your business
There are many digital tools you would need to look at if you wish to boost your business. Online advertising can be a competitive landscape: when it comes to boosting your company marketing, there are a lot of different directions that brands are being pulled in. If you’re wondering which marketing…
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How to optimize your company before your launch
How can you Optimize your business before launching? Digital is a way to maximize your reach and visibility when running advertisements and sharing new promotions. Optimize your Business before launch The more optimized your company is with an online presence, the easier it becomes to reach any intended audience or…
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3 Quick Ways to Improve Your WordPress SEO
Everyone wants to be in the top search results on Google. A lot of people also consider hiring an SEO expert, because they want fast and effective results. Lucy Davis, author at Top 10 website hosting explains in her article how to easily work on your SEO and get long…
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Experience Economy: Great Experiences Begin with Great Service -Joe Pine
Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating memorable events for customers. In-Store Customer Experiences These events are meant to elevate the experience and increase the probability of…
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What are the top 5 Mobile Gaming apps
Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With the rise of mobile technology, it has only served to make gaming more accessible and possible anytime, anywhere. That’s why…
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Permission Marketing: Give Consumers What They Really Want
What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information overload. An effective way to do so is by creating strong customer relations through permission marketing. Permission marketing is a…
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