digital marketing
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Machines don’t take great decisions, people do
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving managerial decision-making. We live in a time…
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Selling technology : What are the challenges ?
Through this article, I would like to take you on a trip to India, and give you a tour of how sales happen. Selling technology is an interesting phenomenon to look at, whether it concerns B2B or B2C selling. Selling technologies : techniques matter I was in a mobile store in India…
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Digital tools you need to look at to boost your business
There are many digital tools you would need to look at if you wish to boost your business. Online advertising can be a competitive landscape: when it comes to boosting your company marketing, there are a lot of different directions that brands are being pulled in. If you’re wondering which marketing…
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How to optimize your company before your launch
How can you Optimize your business before launching? Digital is a way to maximize your reach and visibility when running advertisements and sharing new promotions. Optimize your Business before launch The more optimized your company is with an online presence, the easier it becomes to reach any intended audience or…
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3 Quick Ways to Improve Your WordPress SEO
Everyone wants to be in the top search results on Google. A lot of people also consider hiring an SEO expert, because they want fast and effective results. Lucy Davis, author at Top 10 website hosting explains in her article how to easily work on your SEO and get long…
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Experience Economy: Great Experiences Begin with Great Service -Joe Pine
Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating memorable events for customers. In-Store Customer Experiences These events are meant to elevate the experience and increase the probability of…
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What are the top 5 Mobile Gaming apps
Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With the rise of mobile technology, it has only served to make gaming more accessible and possible anytime, anywhere. That’s why…
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Permission Marketing: Give Consumers What They Really Want
What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information overload. An effective way to do so is by creating strong customer relations through permission marketing. Permission marketing is a…
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Duplicate content, plagiarism, WOMM and automated blogging
Duplicate content is a recurring theme in content marketing. A few days ago I stumbled upon the following blog piece (down there at the bottom). Although it was written in 2015, most of its contents is still relevant today. Whoever is a Web author and enjoys some sort of visibility…
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Influencer Marketing in B2B (as in Back To Basics)
Influencer marketing is getting big, and in B2B too. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up to £75,000 in the UK, “influence” is becoming big business indeed. Even though some marketeers are…
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7 Video Marketing Insights To Get You Noticed
What are the video marketing insights which will make you stand out from the crowd? Video marketing is incredibly powerful. Don’t believe me? I promise you, by the end of this post you will be converted. Not only that, you’ll be inspired to start creating your own branded video, regardless…
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Content Marketing Tips Based On Experience
Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren't that simple
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