digital marketing
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From serious games to Gaming as a Service for Education
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in a number of areas including leadership and teamwork training. They…
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6 free digital strategy eBooks written by our students
Here is a little text I wrote some time ago in order to introduce a set of ebooks based on the work carried out by my students of the Advanced Master’s in Digital Business Business Strategy of Grenoble Ecole de Management. Digital Me Up was created five years ago. I…
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Influencer Marketing: How Should Brands Tackle Malpractices
How Should Brands Tackle Influencer Marketing Malpractices. Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and looked up to by many. Lately, companies have been increasingly going after influencer…
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Digital Me Up: A students blog after two and a half years
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students blog- to teach content marketing to the students of the program. The idea was to ensure that the students learn…
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Social Media tools: the best tools are your eyes and your brains
In the series of missing social media tools, there’s one more addition: Twitter Counter. I mention here my friend and co-author Hervé Kabla, who on his blog Kablages wrote an article on the recent disappearance of Twitter Counter. Certainly, some of you are wondering what Twitter Counter was. The ‘dead social media tools society’ Twitter Counter…
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Why Your Business Should Move to the Hybrid Cloud
An increasing number of businesses are turning to hybrid cloud computing to solve their data management issues.Cloud computing is an umbrella term for multiple cloud services including cloud storage, backup and hosting while hybrid cloud technology manages processing as well as the relocation of processing across both public and private…
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Swipe Up: How to Make Instagram Stories Ads People Want to Click
Instagram has evolved into a powerful marketing platform geared toward brands of all shapes and sizes. Immensely-popular Instagram Stories hold a special place in the promotional arsenal. They serve as an extension of an organic media strategy, a tool for spearheading growth and customer acquisition. Ads tailored to this channel…
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Mood Marketing Programmatic Advertising and CDPs
Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous. CDPs are thriving due to this. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers are using digital means to target audiences through it. Mood Marketing: A Reincarnation with Programmatic Advertising…
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Insourcing or Outsourcing Digital Transformation Endeavours?
It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes to digital transformation. However, the main challenge lies in the ‘how’ aspect of the matter. Of course, there is no…
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Digital Marketing Tactics for Newbies
What digital marketing tactics are suitable for newbies? Although it’s an asset to master IT languages for digital marketing, there are certain tactics that digital marketers who aren’t well conversant with them can opt for, in order to orchestrate successful digital marketing campaigns. After working in this domain and going…
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Mobile devices: a platform for the growth of video advertising
In recent years, two major markets have experienced strong growth and have become crucial in improving the consumer perception of brands and companies. On one hand, there is the mobile market, whose spectacular growth has enabled mobile devices to become the most sought after means for consumers to access information online. When consumers are…
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B2B Content Marketing in the Age of Artificial Intelligence
Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by discovering these “pain-points” and offering services and products that solve their customers’ issues that businesses will be able to fulfil…
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