digital marketing
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Marketing Automation tips: Key Lessons From Successful Implementations
Judging by how marketers are evaluating their own ability to implement marketing automation tools, they seem to be in need of sound tips from a field expert. Omnichannel marketing automation brings superior added value to retail and business-to-consumer businesses, especially regarding marketing and sales alignment. Even though it has been around for a…
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Oxbow’s 10 top tips to optimise one’s digital marketing ROI
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he acquired from his experience in the field: How to optimize your digital strategy? What traps to avoid? What tips should…
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Will Google Analytics be Banned in Europe? Not as easy as it seems
Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report website traffic. Several issues have arisen in Europe as Google Analytics has been found to improperly protect European Union’s citizens’…
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The tremendous rise of digital and customisation at scale
The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers during the opening keynote. This amazing event, of which Visionary Marketing was a partner [disclosure], can be summed up in just…
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Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization and product performance at Marriott International. She described herself as “a maths nerd as [she] started a career in tech…
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Immersive 3D modelling for Metaverse and ecommerce
What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We’ve already covered this for B2B with Forrester, but I have a hunch that we haven’t heard the last of it. Indeed, it’s a habit with new technology, it’s at least where you least expect it that…
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Will intermodal transport be the future of transportation by 2050?
Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or lump it, lead us to change the way we travel, new concepts for passenger transportation such as intermodal or multimodal…
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Trust is at the heart of the digital economy
The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience had revealed how essential trust is within this relationship between brands and consumers. The American software company has therefore decided to…
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Digital trends 2022 for business: digitisation progress and challenges
As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitisation? I’m going to deliver my fast-track analysis of a report…
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Website search quality: why it’s bad and how it can be improved
How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search quality. We have also described how our panel of British CX experts have described the issue and the need to…
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AI is the future of sales, and those who ignore it will disappear
AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights about the mix of technology and human abilities in the context of a buyer-seller relationship. He also mentioned a new…
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The impact of website research on CX (survey)
Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely debated in the world of marketing and especially digital marketing. This is to us, we must admit, rather puzzling and…
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