digital marketing
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Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert on what it takes to be great at social and…
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Customer service is a major source of frustration for consumers
A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who want to improve their flailing customer service. This survey by CM.com is entitled “Customer Service: When Emotions Take Control”. It could serve as…
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US Start-up Marqvision tackles counterfeiting on marketplaces
Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and sale of medicines and even spare parts for aircraft! To discuss this, Visionary Marketing interviewed Emmanuel Alavoine, Head of Expansion at…
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Dall-E : Can AI Become a useful ally for Businesses
Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn’t a new thing as the earliest successful AI program was written in 1951, but has evolved quite a bit since then. Trending recently…
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First Party Data : An 18% Increase in Consumer Conversion
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only helps companies receive more accurate data, but offers a transparent and secure option for data collection. Subsequently, this is generating…
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Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six. The Adobe Experience…
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Handshake: Is This the End of Linkedin?
Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in Handshake becoming one of the top ways that students are finding jobs. With the workforce flipped upside down by Covid-19,…
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European consumers are concerned about how brands are using their data
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better understanding of this situation, we look into the Adobe Trust…
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Brands and social media: facing up to new challenges in 2022
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in the future of these ‘new’ platforms, whose pioneers will celebrate their 20th anniversary. As TikTok is in full swing and the…
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Dark Social marketing: the elephant in the room
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell me about a new Star Wars episode. Then he explained to me what it was all about and it seemed…
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Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, NoCRM.io‘s Sunny Paris is adamant that too many CRM projects are centred around the managers’ point of view. In this post…
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Digital advertising: 40% of inventory already cookieless
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors which are making it very difficult for anybody to predict the future. Yet, it’s not just an old world’s that…
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