digital marketing
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Making Preparations for Adobe Summit 2023
It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here). It’s now a hybrid event, which is taking place both…
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Are Digital Experiences Hampering Customer Experiences?
Are digital experiences getting in the way of customers’ experiences? We recently had the pleasure of speaking with Joseph Pine, author of the article titled ‘Are Your Digital Tools Wasting Your Customers’ Time?” Having previously interviewed him, we knew he had an interesting perspective on the matter. He takes a…
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Reducing the carbon footprint of digital advertising
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A recent Scope3 study sheds light on this subject. It shows…
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Understanding Platform Business Models Now and in the Future
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his book entitled Platform Strategy, from which he derived a cartoon…
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How to use social media visuals more effectively
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room for improvement in that area. In this report, CMI’s Robert…
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LinkedIn Hackers are Targeting Pro Users in Italy and France
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter are less prone to expect cyber attacks to originate from…
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Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This…
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App-driven product-led marketing is the new growth hack
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who a product evangelist at Amplitude, we discussed this new groundbreaking trend and the reallocation of marketing dollars towards apps to…
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Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay is the founder of RTCX (Real-Time Community Experience), a consultancy supporting businesses with their community marketing. He reminded us, lest…
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Study proves that ‘digital natives’ do not exist
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, boomer! I know. Yet, facts are stronger than fiction. Study Shows ‘Digital Natives’ Do Not Exist Digital natives have been…
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Forrester advises advertisers to put Twitter on Back Burner
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the…
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Buzzsumo deems Google and SEO clinically dead
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative social platforms and stand out from the crowd to get more visibility. The report has a few harsh words for Search Engine…
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