digital marketing
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Never Mind The Bollocks Here’s The PUNK CX Customer Experience
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is overwhelming, customers want respect, it’s time to rock CX and get some service. Here’s what Adrian is telling us in…
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High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 pitfalls to avoid at all costs for writing high-quality white papers. High-quality B2B white papers: 3 tips and 3 pitfalls…
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B2B marketing: are we all potential opinion leaders?
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. Bruno emphasises the aspects that will resonate with those of us who have worked as clients or consultants. The rest…
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Content marketing 2021 statistics: Semrush shows content is truly King
Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is the importance of content marketing, its weight, and its budgets? As I was preparing for a lecture I delivered recently, I…
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Digital Shift: 1 trillion website visits prove it’s real and here to stay
The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this? Is it just an impression or a reality? During the Adobe Summit 2021, of which Visionary Marketing was a partner, we discovered the Digital Economy Index (DEI), a fascinating initiative…
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Malcolm Gladwell celebrates those informal networks spurred by digital
Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will become the “new-normal” after this crisis we have experienced, and that a new society is born out of this development.…
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Adobe Summit: Real-time personalization on top of the marketing agenda
Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to us about the Adobe Summit 2021 event, of which Visionary Marketing is pleased to be a partner again this year.…
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Web content marketing strategies: 10 tips to stand out from the crowd
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing directors now have to master content marketing strategies, it can’t be circumvented. However, content marketing is not new — it…
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B2B social networks: imagination is the limit
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople have this tendency to go overboard trying to harass as many people as they can. _”After all, it’s a sales…
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Covid-19 threatening contact centres with extinction
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products at Infobip, a telecommunications and IT company with a Worldwide…
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How to prove the impact of influence marketing to your CEO?
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their aims aren’t equivalent to yours. As is often the case in the field of communications and marketing, it is difficult…
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Have search engines become useless? And Google, in particular
Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in my mind, crucial: What is the use of search engines…
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