digital marketing
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The Silicon Valley 2012 blogger bus tour (Sept 17-22)
This is neither my first blogger tour nor my first visit to Silicon Valley, but this is probably the most interesting tour I have ever put together. This is why I can’t help but share and relay Glenn’s excitement about the tour as posted on the Orange Live Blog which…
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my tips for social media management in Romania and elsewhere (5/5)
Name a few examples as to how social media management has helped Orange get more brand awareness? My tips for social media management in Romania and elsewhere (5/5) In most markets in which it operates in the consumer space, Orange has a very good brand awareness not to say the…
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my tips for social media management in Romania and elsewhere
What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange? To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing…
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My tips to businesses for crisis management through social media
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 3 of 6 Can you give us 5 tips as to how company can manage a crisis through social media? In…
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My tips for social media management in Romania (2/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 2 of 6 Give us 5 tips for a Romanian company (a corporation, and medium-size company) to build brand awareness with…
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My tips for social media management in Romania and elsewhere (1/5)
This is the script of an interview I gave for a Romania business journal "Business Review Romania" in June 2012. The interview is published in instalments. This is part 1 of 6
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Facebook business model: four suggestions for Facebook to monetise its platform
4 business model suggestions for Facebook to monetise its platform by Alban Fournier. Alban is a graduate from Essec Management School in Paris. He has proficiency in Management, Change Management, Marketing and Consulting services. He has worked on various engagements with Schneider Electric and Tencent, the leading Chinese Internet company.…
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Intuit: the social media manager who found his job with social media
Intuit is a company offering business financial solutions for small businesses. It has been awarded great distinctions including the great place to work award by Fortune. This presentation was delivered by Björn Ühss, global social media manager at Intuit. It was about the changing landscape and mindset of Social Media:
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SAP: convincing the CFO that B2B social media can be a benefit
Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the…
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Social media war: Twitter bans sharing on LinkedIn profiles
Below is an email I received this very morning. Twitter has just changed its strategy – according to the issuer – and LinkedIn, as a result, will no longer be able to relay your tweets automatically. This is a new battle between the warring factions of social media platforms and…
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UK payment fraud: NFA says the devil is in your details!
Stephen Harrison (photo), Chief Executive , Nation Fraud Authority (NFA) delivered a presentation on June 28 regarding the importance of fraud in advanced payment methods in the UK at the marketforce future of cards & payments conference: the National Fraud Authority was set up by a response to fraud by…
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Useful Social Media: What social media tool for what message?
I didn't do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net/orange, under a creative commons licence. In that presentation,…
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