digital marketing
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Mobility in retail industry: main security challenges and prospects
Mobility in retail industry: main security challenges and prospectsThis is an original guest post by Roger Hockaday (picture below and bio at the end of this piece), Aruba Networks. Aruba’s Atmosphere Corporate blog is dedicated to mobile devices. Aruba Networks is a leading provider of next-generation network access solutions for…
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Yahoo! movies Summer program: from 200,000 to 1.2 million likes
This Yahoo! presentation kicked off my fifth Blogwell session (overall, this was the nineteenth session) since the end of 2008, time flies! This meeting took place in San Francisco in the beautiful Golden Gate Club venue in the Presidio park, a stone’s throw from the Golden Gate bridge. Not only…
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Sugar CRM: the rise of a new customer relations champion
This is the third Sugar CRM executive to be interviewed by visionary marketing.com. My first interview took place two years ago with Larry Augustin, CEO and founder of the CRM company, who is also one of the people who coined the phrase: “open source”. After a brief Skype encounter with…
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Of influence and trust by 1000heads’ Joanne Jacobs
Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia and will be leading the 1000heads WOMM company down under.…
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Our Top Blogging Team at Mobile World Congress
Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona for quite a few years now, is the obligatory focal point for all the players in that industry: carriers, service…
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Evidence on engagement rates on facebook shows little interaction
Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble"…
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The end of social media … as we knew it (Pre Commerce contribution)
Today's selection is ... My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and - more recently - the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog.…
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Social Media Dashboard: Dec. 2011 version and Analysis
What’s in a social media dashboard? A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, I asked my team at Orange to put a social media dashboard together, one that would be monthly, more appealing…
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42 tweetable marketing truths you should know about
Pamela Vaughan's highly enjoyable "truth vs. myth" tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for…
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LinkedIn is adding 2 new users every second says LinkedIn Head
LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative –…
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5 Top tips for organising social media teams in large organisations
This is the session synopsis of my keynote presentation at Figaro Digital in London on November 23, 2011. I only used a few slides which I will provide later on. In this presentation I gave my tips for organising social media teams in large organisations, based on my current experience…
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iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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