digital marketing
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The paid version of Hootsuite is now available
Here it is, Hootsuite will cease to be a free application. Here is the e-mail I received today and here is the price structure. There are pro and basic accounts, but I can’t see mentions of enterprise accounts with more features unless mistaken. The paid version of Hootsuite is now…
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Zscaler wants to be the Salesforce.com of Internet security!
On November 15, I was invited with a group of journalist to a press tour in the Silicon Valley (a sequel to our June 2010 press tour in the Valley). Our first presentation took place in Sunnyvale, Calif. at the main office of Zscaler, a ground-breaking cloud security provider, which…
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SMBC: Large companies getting into social media need support
Large companies are keen on launching social media initiatives. To that end, support form experts is required. Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well-known author of the Word of…
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Sungard harnesses Yammer to leverage employee creativity
Yammer is big in high-tech. The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard’s experience. Sungard (the host of the November 10 private SMBC conference; this is a private member event so no reporting on that, sorry!) is one of the…
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Discovery Channel Shark Week : enthusiasts are doing our marketing
Discovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the longest-running television events (23 years!). How do you bring innovation and bring it to another level for Discovery? was the…
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The Hershey Company on bloggers: smart doesn’t mean big
Bloggers aren’t always better when they have large followings. Smart is better than big is what I learned from the second presentation I attended at Blogwell in Philadelphia on November 9, 2010. It was that of the Hershey Company; not a household name in some parts of Europe so we have…
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SAP SAPPHIRE: turning a live event into a virtual live event
SAP is one of the founding members of the Social Media Business Council. On November 9, SAP was hosting Blogwell, SMBC’s open event dedicated to social media in which each presentation (8 in total) is delivered by a SMBC member. The opening presentation by SAP was dedicated to spicing up…
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A study on the status of social media in emerging markets
Carlos Jordan de Urries and Chrystele Bazin, senior consultants at Sofrecom (a France Telecom Company) have updated us on the status of Social Media in emerging markets last Monday in Cairo. In this presentation, we’ll focus less on international Social media platforms and more on what the motivations are for…
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Middle East Social Media straight from the Arabian horse’s mouth
What is the status of Social media in the Middle East? I have just come back from Cairo, where I was invited by the heads of the Cairo Orange Labs (see the video here) and their French counterparts in order to attend a presentation of what the telco is doing in…
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Synthesio describes the 4 types of brands on social media
According to Synthesio’s Moisand, the social media monitoring market has greatly evolved since 2006 and showed signs of maturity in the consolidation actions among various actors. Scoutlabs was bought out by Lithium Technologies, Sysomos by Marketwire. The bought-out companies were easy prey “at the moment of the explosion of social…
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How to boost your events with social media in 11 steps
How to boost your events with social media. Here are the tips we can give to marketers who would like to integrate social media into their traditional events in order to make them something different and positioning for their brand. 11 tips to boost your events with social media. Recipe…
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7 reasons why Social Media is a perfect fit for B2B
As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, I am not at all certain that this is true. The fact that there are fewer B2B examples of the…
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