digital marketing
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How Manchester City is using social media to stir passion
Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today. BFI has been around for 100 years and is behind each and every film.…
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A few takeaways from the UK JustEat takeaway online service
Tess Tucker is head of digital marketing for JustEat. JustEat is an aggregator of local takeaways. Just go to justeat.co.uk. The company is originally from Denmark (founded in 2001) and has just over 12,000 (1/3 of the total) restaurants in the UK. A few takeaways from JustEat takeaway online service…
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SAS doesn’t need to buy followers, it knows how to attract customers
The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want…
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Nissan: lessons learnt from the Web in India
The first afternoon session at the usefulsocialmedia conference Nissan - David Parkinson, General Manager of Social & Digital engagement for EMEA & India (@dave_nissan). Dave introduced his pitch by saying he is not an “expert” that we all learn from our mistakes … I have made that statement very often…
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KLM shows how to pilot social media for one’s clients’ benefit
KLM’s Anna Ketting showed us how to pilot social media for one’s clients’ benefit. She was presenting for KLM today at the usefulsocialmedia conference. Her presentation was definitely aimed at better using social media for customer interaction. KLM has a small home country and market. 70% of its traffic to KLM.com…
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Social media is like pinball wizardry Heineken social head says
This was the second panel at the useful social media conference and it was devoted to customer interaction. This is the report for part 1 in the panel with Lennart Boorsma who works for Heineken (Global Brand Team). The moderator was Mike McGrail from the SocialPenguinBlog
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social media governance: that necessary evil …
On June 25, I attended the Usefulsocialmedia conference in London, at the Marriott Regents Park. The first panel was dedicated to social media governance. “Everybody now has a printing press” , so that this creates huge issues in terms of Governance; anyone can publish anything, and to what degree should…
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Sam Shank: smartphones are where the market is going
The Silicon entrepreneur explained that there are 2 main groups of hotel bookers. One is for people who have the time to book in advance, be it for business or leisure, whereas the other group is impulse bookers. These are the ones that Hoteltonight is catering for: “they are presented…
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Horowitz recognises Google plus is late to market but announces growth
Where is Google plus at nowadays. Barely a year after its launch in Summer 2011, Bradley Horowitz, President product management at Google gave us an overview of where they are at and where they are heading … and evaded a few questions too ! Horowitz recognises Google plus is late…
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Social Marketing: This is the Age of Self
Social marketing sounds like the age of Self “There’s people doing frightfully well, there’s others on the shelf […] this is the age of Self” Robert Wyatt Social Marketing: What if it were the Age of Self We’re in 2012 and 8 years after O’Reilly coined the 2.0 moniker, I…
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Verizon: using crowdsourcing to get products right – or wrong
A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon, a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “marketeer…
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social media will be part of everything businesses will do
Is social media a gimmick or not when it comes to businesses? On May 16, I delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say, the Interactive Central and Eastern European…
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