digital marketing
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8 reasons businesses love Social Media, for good or not so good reason
Why do businesses love social media? I have come across many executives from various countries and diverse backgrounds, and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating…
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When innovating wrong questions are the right questions
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
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Economic downturn shouldn’t deter job seekers bnet expert says
Catherine Hearn – a seasoned expert at Heidrick & Struggles, an exec search company, and a Bnet columnist, has this interesting story on Bnet about job seeking in the current downturn. And I think she has a very valid point. After all, if an executive search is saying that there are…
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Looking at Social Media beyond the Blogging ROI issue
The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called "big logos". Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly). The council…
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investing in innovation in times of crisis
Business week has a very brief story - relayed by innovation tools on their site - on why businesses should go on investing in innovation. Atkins argues that companies have to go on investing in innovation in order to dominate in the next decade. He is right, but unfortunately doesn't…
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Internet Information glut: a case of pearls before swine
Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters…
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Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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Video is the medium of the future Cisco Social Media expert says
John Earnhardt from Cisco at BlogwellIn this article we'll describe the take aways from John Earnhardt's presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison - in part two of this post - with our own experience on the launch…
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Credit crunch could be beneficial to telecom sector expert says
It's the most extraordinary bubble burst ever since the end of the 1920's and it might even take a few more years before we start feeling the angst to the full; for we should remember that the heart of the great depression was 1934 and not 1929. Yet, despite the…
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Top user award: There is such a thing as a Yahoo! free lunch
Two days ago, when opening my browser, the homepage of which is my Yahoo! mail box, I got a message warning me that I had been granted top user status. The reward was to follow. I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure.…
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Google privacy threat? not so serious Guardian says
Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman's point in this article is that Google obviously has…
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User-generated content (UGC) is part of the Internet DNA
UGC aka User-generated content is not new. It may even have been borne before the Internet. Let’s see why it is at the heart of all things online. Rejoice ye visionary readers, rejoice! The tide of marketing is turning at last. After more than 13 years of battling against autistic…
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