digital marketing
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investing in innovation in times of crisis
Business week has a very brief story - relayed by innovation tools on their site - on why businesses should go on investing in innovation. Atkins argues that companies have to go on investing in innovation in order to dominate in the next decade. He is right, but unfortunately doesn't…
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Internet Information glut: a case of pearls before swine
Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters…
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Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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Video is the medium of the future Cisco Social Media expert says
John Earnhardt from Cisco at BlogwellIn this article we'll describe the take aways from John Earnhardt's presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison - in part two of this post - with our own experience on the launch…
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Credit crunch could be beneficial to telecom sector expert says
It's the most extraordinary bubble burst ever since the end of the 1920's and it might even take a few more years before we start feeling the angst to the full; for we should remember that the heart of the great depression was 1934 and not 1929. Yet, despite the…
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Top user award: There is such a thing as a Yahoo! free lunch
Two days ago, when opening my browser, the homepage of which is my Yahoo! mail box, I got a message warning me that I had been granted top user status. The reward was to follow. I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure.…
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Google privacy threat? not so serious Guardian says
Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman's point in this article is that Google obviously has…
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User-generated content (UGC) is part of the Internet DNA
UGC aka User-generated content is not new. It may even have been borne before the Internet. Let’s see why it is at the heart of all things online. Rejoice ye visionary readers, rejoice! The tide of marketing is turning at last. After more than 13 years of battling against autistic…
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E-commerce marketers increasingly investing in online capabilities
With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online user experiences. Scene7, part of Adobe Systems, released the results…
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2.0 is dead, long live Social Media
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O'Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. 'Social Media'. Sure enough,…
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Business blogging: Golden rules for B2B enterprise blogging success
This piece is about our golden business blogging rules based on our experience and the implementation of business blogs in the field. Once all enterprise stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for…
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9 reasons for boosting your CRM with virtual agents (IVAs)
Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, a leading-edge provider of IVA (intelligent virtual agents) technology, is giving us more insight into the future of customer relationship…
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