digital marketing
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Can Web 2.0 make your brand teenager-friendly?
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different conventions. Jennifer Jactel of the Toulouse graduate school of management is…
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devalued manager status could explain collaboration / wikinomics surge
Is this another sign of the times, the after-shock after 10 years of Dilbertish hard-talk against managers or just the result of a profound transformation of the employment landscape? It’s probably hard to tell exactly but last December, the FT came up with an interesting article about how managers were…
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entente cordiale: French blog listed by Britishblogs
This blog is not just wearing its badge of honour. It has also been spotted by the Britishblogs digg-like list of rss links. At a time when most people think that the entente cordiale is a thing of the past, I am under the impression that this is a good…
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Corporate blogs the Cisco way
Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years running and I am very proud of what we did…
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