digital marketing
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How are companies marketing online?
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well…
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36 online ways to supercharge your 2008 digital marketing plan
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don’t even have a formal marketing plan. Surprisingly, not everyone develops a plan – even though most will agree…
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Word-of-Mouth: when unbiased opinions are trusted globally
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers. When unbiased opinions are trusted globally They…
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Can Web 2.0 make your brand teenager-friendly?
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different conventions. Jennifer Jactel of the Toulouse graduate school of management is…
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Viral Marketing: Seth Godin unleashes his Ideavirus
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that five-star hotel near the Rockefeller Centre in NYC in April 2001, barely a few months before the dreaded day, at…
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Obama asks a question on LinkedIn
I have just been on LinkedIn to check a few things including the presence of the brand new LinkedIn LION’s logo (a group of open networkers within LinkedIn) and here I see the stunning news that Barack Obama is posting a LinkedIn question to his network (I am only 3…
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Social Internet: 15 golden rules for Web 2.0
What are the rules for Web 2.0 or social web success on the social internet? This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often these clients wanted to jump on the bandwagon, but they…
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The living proof of Wikinomics and the Power of Us
We all know about Wikinomics, Don Tapscott’s latest contribution to our world of changes. One may think that Tapscott’s exposé is a little bit theoretical and judging by the number of people of all nationalities whom I have met recently and who still wonder what a wiki is, one may…
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Marketing in social networks
Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or services which can be viewed as beneficial from a Society point of view). To sum it up in a few words: an iProspect (a search engine marketing…
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devalued manager status could explain collaboration / wikinomics surge
Is this another sign of the times, the after-shock after 10 years of Dilbertish hard-talk against managers or just the result of a profound transformation of the employment landscape? It’s probably hard to tell exactly but last December, the FT came up with an interesting article about how managers were…
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entente cordiale: French blog listed by Britishblogs
This blog is not just wearing its badge of honour. It has also been spotted by the Britishblogs digg-like list of rss links. At a time when most people think that the entente cordiale is a thing of the past, I am under the impression that this is a good…
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Corporate blogs the Cisco way
Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years running and I am very proud of what we did…
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