digital marketing
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MS employee Who daPunk wants Management to be fired
Microsoft has decided to postpone the launch of its much-awaited Vista operating software. Here is an article from ‘The Register‘ describing the hooha it prompted within Ms employees. Some of them do not hesitate to post angry comments on their Internet blogs. An individual who goes by the nickname of…
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Measure your (carbon) footprint
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come…
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Rewriting history on Wikipedia: has Web 2.0 Gone Mad
It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0. A USA Today editorial published on Nov 29th entitled “A false Wikipedia biography” is making our hair stand on end. How come anybody…
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Online Jukebox Could Make Long Tail Even Longer
The Pandora project enables you to create your own radio stations based on the music you liked and delivering titles you hadn’t thought of, or even didn’t know that they existed. It’s a great way to discover new artists. The Pandora Online Jukebox Could it be considered a new medium?…
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PressDisplay provides Internet access to 250 international newspapers
What?! Internet access to international newspapers? I must be dreaming. PressDisplay.com is a website which publishes pdf versions of a great number of newspapers From Around the World. I have been amazed by its ability to let you browse through the list of available countries and then choose the desired…
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Climate Change: Should Marketers Go on Working unabated?
A new scientist article about global warming and its consequences in Europe is raising fears that Europe might enter a new ice age. Climate Change: Should Marketers Go on Working as if Nothing Happened? Not much to do with Marketing and Innovation you might think. Well, I think just the…
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Is the social Web amoral? Nicholas Carr having a go at Web 2.0
Is Web 2.0 amoral? You already knew about Nicholas Carr’s famous article ‘IT doesn’t matter‘, which we have already commented on Visionarymarketing.com. Carr made his point very clear about what he thought about how strategic IT was to the business. Is the social Web Amoral? Nicholas Carr having a go…
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