digital marketing
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IBM Dutch Arm (Nearly) Takes Corporate Blogging To Next Level
IBM ‘s Dutch Arm has almost created a best practice in the field of Corporate Blogging. Close but no cigar, however. The world of large Multinational Corporations is hardly thought of as a place for entrepreneurship and risk. And indeed, there aren’t so many best practices in the world of Corporate…
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Are there any tangible signs that Web 2.0 is another bubble?
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. As in this recent WSJ article, debating this subject is pretty much a matter of…
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What is really behind Google, Apple and Symantec?
1to1 analysed why companies like Google, Apple and Symantec are more likely to be promoted than others. The notion of ‘net promoter’ is introduced by loyalty Expert Fred Reichfeld and is used to measure what brands are ranking high on the agenda of users who could recommend these brands to…
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Wikipedia moderation: Admin Tightening Control on Content
Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening Control on Content The website co-founded by Jimmy Wales has now taken steps in order to avoid mishaps such as…
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Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci
Beyond Marketing: In Praise of Societing This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This article is now available for download in pdf format from the visionary marketing website. Bernard Cova Euromed Marseilles & L.…
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Customer Experience Marketing (CEM) Book – a sneak preview
This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B: Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a sneak preview Consuming Experience – Book Description by Routledge This book covers the ‘hot topic’ of experiential consumption in an…
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BusinessWeek provides list of innovative companies
Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list (see picture on the left) includes just one European company (Nokia). It is difficult to evaluate such a list. Should…
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Pollution Taking its Toll on Chinese Economy
As Reuters pointed out recently in a new article relayed by French daily La tribune on June 5th, 2006, the state of pollution in China is becoming critical. The news was also relayed by other newspapers around the world today, like the Los Angeles Times, China Daily and the Globe…
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MS employee Who daPunk wants Management to be fired
Microsoft has decided to postpone the launch of its much-awaited Vista operating software. Here is an article from ‘The Register‘ describing the hooha it prompted within Ms employees. Some of them do not hesitate to post angry comments on their Internet blogs. An individual who goes by the nickname of…
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Measure your (carbon) footprint
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come…
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Rewriting history on Wikipedia: has Web 2.0 Gone Mad
It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0. A USA Today editorial published on Nov 29th entitled “A false Wikipedia biography” is making our hair stand on end. How come anybody…
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Online Jukebox Could Make Long Tail Even Longer
The Pandora project enables you to create your own radio stations based on the music you liked and delivering titles you hadn’t thought of, or even didn’t know that they existed. It’s a great way to discover new artists. The Pandora Online Jukebox Could it be considered a new medium?…
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