digital marketing
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Creating and embracing a social media culture (ConAgra Foods)
Social media culture is a crucial aspect of social media implementation. Last month, on Nov 10, 2009, the 7th blogwell session took place in sunny Atlanta, Ga. (this is meant to be a joke for I have been twice to Atlanta so far and have seen a lot of rain…
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Chip Conley’s Burning Man story or the dark side of social media
There is a dark side of social media. This is a critical look at the Chip Conley story previously published on Bnet. For those who haven’t read the story yet, Chip Conley is the founder and owner of the Joie de Vivre hotel chain and was criticised for posting suggestive…
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Selling Corporate Blogging To Your Boss? Don’t Mention ROI!
One is often told that getting the buy-in for a Social Media blogging initiative requires some solid ROI calculation. One would have to weigh the pros and cons, how much it costs, try and evaluate the effort which is required, measure it and translate it into pounds, shillings and pence.…
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Why is Joe Bloggs still puzzled over blogs and bloggers?
Are blogs and bloggers still a puzzle for the man in the street? The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting ready for a session of liveblogging in…
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Our 5 top tips for a successful b2b Social Media strategy
What’s in a successful B2B social media strategy? Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average business person may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that…
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Search Engine Optimisation survival guide
There is one topic which tops the list from a digital marketing point of view and it’s Search Engine Optimisation (aka SEO). It is indeed one of the most important levers for bringing traffic to a site. I can barely think of a Marketing manager I have bumped into in the past…
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web 2.0 ethics enforced by New York City Attorney General
Web ethics are vital for this industry. There are still people who doubt that Marketing accountability is a must. Golden rules for 2.0 including disclosure, transparency and openness are not ( repeat not) an option. For those people, here is the living proof that posting fake positive comments (a practice known as…
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Social Media conversations are the primary goal for marketers
Social Media conversations are of paramount importance. Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (*) after a successful stint as Vice President, Communities and Conversations at Dell. Bob has been kind enough to agree to answer our few questions on behalf of…
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Blog Council is dead, long live Social Media Business Council!
Of course, we knew already about it, but it’s been made public only recently that the late Blog Council has changed its name to Social Media Business Council (aka SMBC). We are very pleased to be able to relay that information (note: I am a proud member of SMBC) and…
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Six-steps to valuable Internet content
How do you create valuable Internet Content? After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way…
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Blogwell #3 social media presentation by Nokia’s Molly Schonthal
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social media for the Finnish cell phone manufacturer in the US, and also one of our representatives of the blog Council.…
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7 reasons why the business world hates social media
Are they any good reasons why you should hate social media? This is the unabridged version of my article published at CBS news. In a previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this…
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