Are there any tangible signs that Web 2.0 is another bubble?
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of … Read on
Category: digital marketing
What is really behind Google, Apple and Symantec?
1to1 analysed why companies like Google, Apple and Symantec are more likely to be promoted than others. The notion of ‘net promoter’ is introduced by loyalty Expert Fred Reichfeld and … Read on
Wikipedia moderation: Admin Tightening Control on Content
Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening … Read on
Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci
Beyond Marketing: In Praise of Societing This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This … Read on
Customer Experience Marketing (CEM) Book – a sneak preview
This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B: Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a … Read on
BusinessWeek provides list of innovative companies
Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list … Read on
Pollution Taking its Toll on Chinese Economy
As Reuters pointed out recently in a new article relayed by French daily La tribune on June 5th, 2006, the state of pollution in China is becoming critical. The news … Read on
MS employee Who daPunk wants Management to be fired
Microsoft has decided to postpone the launch of its much-awaited Vista operating software. Here is an article from ‘The Register‘ describing the hooha it prompted within Ms employees. Some of … Read on
Measure your (carbon) footprint
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a … Read on
Rewriting history on Wikipedia: has Web 2.0 Gone Mad
It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0. A USA Today … Read on
Amazing Online Jukebox Pandora Could Make Long Tail Even Longer
The Pandora project enables you to create your own radio stations based on the music you liked and delivering new titles you hadn’t thought of or even didn’t know that … Read on
PressDisplay provides Internet access to 250 international newspapers
What?! Internet access to international newspapers? I must be dreaming. PressDisplay.com is a website which publishes pdf versions of a great number of newspapers From Around the World. I have … Read on
