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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, July 01, 2022
  • AI and Big Data
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Category: digital marketing

Wikipedia moderation: Admin Tightening Control on Content

Wikipedia moderation: Admin Tightening Control on Content

Yann Gourvennec 31/07/2006

Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening … Read on

Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci

Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci

Yann Gourvennec 12/07/2006

Beyond Marketing: In Praise of Societing This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This … Read on

Customer Experience Marketing (CEM) Book – a sneak preview

Customer Experience Marketing (CEM) Book – a sneak preview

Yann Gourvennec 15/06/2006

This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B:  Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a … Read on

BusinessWeek provides list of innovative companies

BusinessWeek provides list of innovative companies

Yann Gourvennec 06/06/2006

Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list … Read on

Pollution Taking its Toll on Chinese Economy

Pollution Taking its Toll on Chinese Economy

Yann Gourvennec 06/06/2006

As Reuters pointed out recently in a new article relayed by French daily La tribune on June 5th, 2006, the state of pollution in China is becoming critical. The news … Read on

MS employee Who daPunk wants Management to be fired

MS employee Who daPunk wants Management to be fired

Yann Gourvennec 23/03/2006

Microsoft has decided to postpone the launch of its much-awaited Vista operating software. Here is an article from ‘The Register‘ describing the hooha it prompted within Ms employees. Some of … Read on

Measure your (carbon) footprint

Measure your (carbon) footprint

Yann Gourvennec 15/03/2006

BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a … Read on

Rewriting history on Wikipedia: has Web 2.0 Gone Mad

Rewriting history on Wikipedia: has Web 2.0 Gone Mad

Yann Gourvennec 25/01/2006

It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0. A USA Today … Read on

Amazing Online Jukebox Pandora Could Make Long Tail Even Longer

Amazing Online Jukebox Pandora Could Make Long Tail Even Longer

Yann Gourvennec 17/01/2006

The Pandora project enables you to create your own radio stations based on the music you liked and delivering new titles you hadn’t thought of or even didn’t know that … Read on

PressDisplay provides Internet access to 250 international newspapers

PressDisplay provides Internet access to 250 international newspapers

Yann Gourvennec 17/01/2006

What?! Internet access to international newspapers? I must be dreaming. PressDisplay.com is a website which publishes pdf versions of a great number of newspapers From Around the World. I have … Read on

Climate Change: Should Marketers Go on Working as if Nothing Happened

Climate Change: Should Marketers Go on Working as if Nothing Happened

Yann Gourvennec 19/12/2005

A new scientist article about global warming and its consequences in Europe is raising fears that Europe might enter a new ice age. Not much to do with Marketing and … Read on

Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Is the social Web amoral? Nicholas Carr having a go at Web 2.0

Yann Gourvennec 18/11/2005

Is Web 2.0 amoral? You already knew about Nicholas Carr’s famous article ‘IT doesn’t matter‘, which we have already commented on Visionarymarketing.com. Carr made his point very clear about what … Read on

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Marketing & Innovation is published by Visionary Marketing

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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