digital marketing
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Middle East Social Media straight from the Arabian horse’s mouth
What is the status of Social media in the Middle East? I have just come back from Cairo, where I was invited by the heads of the Cairo Orange Labs (see the video here) and their French counterparts in order to attend a presentation of what the telco is doing in…
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Synthesio describes the 4 types of brands on social media
According to Synthesio’s Moisand, the social media monitoring market has greatly evolved since 2006 and showed signs of maturity in the consolidation actions among various actors. Scoutlabs was bought out by Lithium Technologies, Sysomos by Marketwire. The bought-out companies were easy prey “at the moment of the explosion of social…
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How to boost your events with social media in 11 steps
How to boost your events with social media. Here are the tips we can give to marketers who would like to integrate social media into their traditional events in order to make them something different and positioning for their brand. 11 tips to boost your events with social media. Recipe…
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7 reasons why Social Media is a perfect fit for B2B
As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, I am not at all certain that this is true. The fact that there are fewer B2B examples of the…
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B2B is the future of social media
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about that. The fact that fewer B2B brands are jumping on…
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Why I chose to come to Likeminds and my key messages on Social Media
Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed…
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Will Google Wave be decommissioned like Google Buzz and Answers?
Will Google Wave be decommissioned like Google Buzz and Answers? Hindsight isn’t always available with the Web. Things move faster and faster, and bloggers tend to shoot out reviews as if they were in the wild wild west. At a time when it’s customary to announce the demise of Yahoo!…
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Like Minds 2010 gathers like-minded people in beautiful Exeter
Last week, I was invited by Andrew Ellis and Scott Gould to attend the Like Minds 2010 conference in Exeter, Devon. Not only was it my first time at the Like Minds, but it was also my first time in Devon and in Exeter in particular. Scott and Andrew were…
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What the Cluetrain Manifesto teaches us about social media
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets are conversations”; QED (or so they think). What the Cluetrain…
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CSF in successful enterprise social media implementation
What are the key success factors in a successful enterprise social media implementation. Futurity media‘s Stewart Baines has posted a few interesting questions on his blog. My answers are long-winded, but I think there are rightfully so. This is a difficult subject, and writing short yet sensible answers would be a…
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My top 10 tips for social media implementation within businesses
As Andy Sernovitz is keen on putting it, setting up a blog for oneself is easy, social media implementation for a business is a different kettle of fish. Once upon a time, I was contacted by a marketing representative of a large European company who was showing interest in some of…
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My 10 top tips for Social Media success in businesses in 2010
Here are my 10 top tips for Social Media success in businesses in 2010. 2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. My 10 top tips for Social Media success in…
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