digital marketing

The future of content marketing at the eZ conference

On October 5th 2016, Yann Gourvennec will be at the ‘Beyond the Web’ conference by eZ System and he will be talking about the evolution of content marketing, social media and word of mouth marketing. His speech will be interactive and very interesting: the audience will be composed of marketeers and people with a more technical background.
eZ System (transparency : they were our client in 2015) is the editor of eZ Publish, one of the top CMS in the world.
(EN)Save the DateeZ has a great expertise in 4 domains:
  1. Content management: Clients have the freedom to build, expand and customise their content according to their brands and its needs
  2. Content as a service: eZ clients can get their content across many channels and platforms: That’s what makes the difference with traditional CMS platforms.
  3. Digital marketing: In terms of Digital Marketing, one can create and manage content wisely. This content can be then used across channels (desktop, tablet, mobile, IoT etc.). eZ systems allow their customers to schedule their content and dynamise it.
  4. E-commerce: Engagement with clients throughout the customers journey is key. It is also a competitive advantage for businesses. eZ is a tool to build this kind of relationship between a brand and its clients. E-commerce brands can also easily manage their store (product catalog, editorial content, etc.)

“Beyond the web”

‘Beyond the web’ brings together experts in digital strategy, marketing and engineers. The conference will answer some main questions regarding the evolution of the digital landscape and the change in customer needs. The experts present at the conference will explore and cover 9 main topics:
  • Multichannel content management
  • Content Strategy
  • User Experience
  • Digital Transformation
  • Content Personalizatio
  • Internet of Things
  • Open Source Software
  • Agile Development
  • Symphony Full-Stack Framework
If you’re passionate about web and especially web marketing, this conference is made for you !
During this event, eZ will also mention their major achievements of their ecosystem. Awards will be distributed ..

Announcing eZ Conference 2016: Beyond the Web

We’re thrilled to announce that the eZ Conference is coming back to Paris on October 5–6, 2016.

This year’s conference brings together experts in digital strategy, marketing and engineering to exchange ideas on how to deliver remarkable digital experiences. A two-day event, eZ Conference 2016 is centered around a theme especially fitting for the eZ Community: Beyond the Web

If you’re in the eZ Community, chances are you’re passionate about the Web but you’re also passionate about delivering content above and beyond websites. The reality is, users today expect brands to deliver smarter, more contextualized online experiences across channels. What are the operational requirements to succeeding in this complex digital landscape? How do you define the right information architecture for your business? How do you take advantage of the latest technology and tools to manage your content more efficiently? What does it mean to go through a digital transformation and how do you succeed?
eZ Conference 2016 will offer insights on these and many other ‘keep me up at night’ questions.

Yann Gourvennec
Follow me
Latest posts by Yann Gourvennec (see all)

Yann Gourvennec

Yann Gourvennec created in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
Back to top button