-
Marketing & Innovation
Internet : the changing face of journalism by Rachel Meranus
Could the Internet change the face of journalism for ever? An article by Rachel Meranus: PR Teaching Old Dogs New Tricks Understanding the changing face of journalism can be the key to getting more coverage for your business is providing insight in the media revolution which is unfolding before our…
Read More » -
social media & social networks
2.0 is dead, long live Social Media
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O'Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. 'Social Media'. Sure enough,…
Read More » -
Content Marketing
Business blogging: Golden rules for B2B enterprise blogging success
This piece is about our golden business blogging rules based on our experience and the implementation of business blogs in the field. Once all enterprise stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for…
Read More » -
Marketing & Innovation
10 steps to 2.0 interactivity nirvana
It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled "15 golden rules for web 2.0" there is a strong requirement for large enterprises…
Read More » -
Marketing & Innovation
Email usage: 12 worst practices and recommended strategies
What are the 12 worst practices of Email usage in the workplace and what should be done about it? Email usage in the workplace is often afflicted with bad practices and this is a source of stress which one must take into account. 12 worst practices of e-mail usage in…
Read More » -
Digital technology
Can IT improve management’s vision of the reality of business?
Can IT improve business vision? In response to our initial post, C.R. asked for more details on how IT distorts management’s vision of reality. Given the work and resources that have gone into enterprise applications over the last two decades, he asks, why doesn’t IT feed back a true image…
Read More » -
CRM and CX
9 reasons for boosting your CRM with virtual agents (IVAs)
Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, a leading-edge provider of IVA (intelligent virtual agents) technology, is giving us more insight into the future of customer relationship…
Read More » -
Digital technology
Building software to accurately reflect the work “place”
Building software to accurately reflect the work “place” Although IT vendors can proudly claim that computer technology is nearly ubiquitous in business today, many managers remain quite skeptical of the ability of software solutions to help them learn about the different realities of business practice. In spite of constant technological…
Read More » -
Marketing & Innovation
ideagoras: pushing the research and development envelope
This morning I delivered my speech on innovation at Thales University in the southwest of Paris for the second time since 2007. On top of the usual presentation describing what is meant by innovation, how one defines it, and what are the expectations of the clients (mainly in outsourcing), as…
Read More » -
Web, Internet and the Economy
Has e-mail usage in the enterprise gone any better … or worse?
At first sight, this question about e-mail usage might seem ludicrous. But in actual fact it’s not. In 1999 I wrote an article for a French online magazine related to e-mail usage in the professional sphere in which I was drawing my own conclusions after 10 years of e-mail usage…
Read More » -
Marketing & Innovation
innovation in outsourcing: definitely not a pipe-dream
At Cisco France’s request, I wrote this brief article on the role that innovation can play in customer relationships. This article will be published shortly in their client publication, which is entitled Ciscomag. I have added a few recent references to this core material. The main purpose of this article…
Read More » -
Digital technology
google maps on mobiles: the path to user-friendliness
Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your position on the map using the new ‘my location feature’ (a little less precise than GPS but who cares). You can…
Read More »
