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Social Media
Marketing in social networks
Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or services which can be viewed as beneficial from a Society point of view). To sum it up in a few words: an iProspect (a search engine marketing…
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Marketing & Innovation
devalued manager status could explain collaboration / wikinomics surge
Is this another sign of the times, the after-shock after 10 years of Dilbertish hard-talk against managers or just the result of a profound transformation of the employment landscape? It’s probably hard to tell exactly but last December, the FT came up with an interesting article about how managers were…
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digital marketing
entente cordiale: French blog listed by Britishblogs
This blog is not just wearing its badge of honour. It has also been spotted by the Britishblogs digg-like list of rss links. At a time when most people think that the entente cordiale is a thing of the past, I am under the impression that this is a good…
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Marketing & Innovation
Online innovation course material for download
On April 23rd, I delivered a course on the marketing of technological innovations to the students of the MIB Dauphine, thanks to the recommendation of Jean François David. Innovation course material for download This MBA is carried out in partnership with the University of San Francisco. The course material is…
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Marketing & Innovation
Wikinomics and the source of innovation
Wikinomics, this linking of people and ideas, is what is really driving innovation in the long run. Howard Rheingold’s vision of ‘the guy in the basement‘ who is the one responsible for innovation is becoming reality. I have attached a great article in which Rheingold depicts the importance of collaboration…
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Marketing & Innovation
Mashable aims at mashing up press
Here we go again, the mashable social networking news website which originates from the UK is now setting shop on the Continent with clear intentions to take over the world of printed media. This and other initiatives like Italian born Web pioneer Revelli’s Agoravox is setting the pace for a complete…
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Marketing & Innovation
Innovation: Moss Kanter describes innovation classic traps
What are the most obvious of innovation traps? Rosabeth Moss Kanter is the former chief editor of the Harvard Business Review, a distinguished Professor at Harvard and an innovation pundit. Innovation: Moss Kanter describes innovation classic traps Now she contributes to the review from time to time and she is…
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Content Marketing
Corporate blogs the Cisco way
Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years running and I am very proud of what we did…
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Social Media
IBM Dutch Arm (Nearly) Takes Corporate Blogging To Next Level
IBM ‘s Dutch Arm has almost created a best practice in the field of Corporate Blogging. Close but no cigar, however. The world of large Multinational Corporations is hardly thought of as a place for entrepreneurship and risk. And indeed, there aren’t so many best practices in the world of Corporate…
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Social Media
Are there any tangible signs that Web 2.0 is another bubble?
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. As in this recent WSJ article, debating this subject is pretty much a matter of…
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Web, Internet and the Economy
IT in Japan: a survey of IT in the land of the rising sun
IT sector in Japan. Michael Thulin is providing access to a few studies which help us understand what the status of broadband subscribers is like in the world and how countries compare to each other (see an excerpt on the left-hand side). IT in Japan: a survey of IT in…
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Web, Internet and the Economy
4,300 major contributors maintain Wikipedia regularly
This is a question I had had for a long time. One felt that online collaboration was becoming mainstream. Still, I had my doubts about the sheer mass of users who were major contributors to a project like the much publicised Wikipedia. Q: Who maintains Wikipedia? A: 4,300 major contributors…
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