social media & social networks

Marketing in social networks

Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or services which can be viewed as beneficial from a Society point of view).

Marketing in social networks
Marketing in social networks

To sum it up in a few words:

  • an iProspect (a search engine marketing firm) report suggests that social networks are attracting an increasing number of visitors (1 in four users each month), however still far less than search engines,
  • that the rise of social networks is the sign that the Web is moving from information grabbing to participation,
  • that search engines often link to social networks,
  • that marketers should be using social networks more often and better (ie use niche, verticalised social networks as opposed to large mixed up communities such as myspace or youtube)

iProspect can be reached at the following URL

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »

One Comment

  1. Social network Marketing could be the future of marketing – dialog marketing.
    Customer oriented.

  2. Social network Marketing could be the future of marketing – dialog marketing.
    Customer oriented.

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