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Digital technology
google maps on mobiles: the path to user-friendliness
Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your position on the map using the new ‘my location feature’ (a little less precise than GPS but who cares). You can…
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Marketing & Innovation
The French Nouvelle Cuisine of innovation is ready to be served
As I explained in a previous post on his blog, my gifts for the New Year is now available for download at visionarymarketing.com. Here is the introductory text again for those who have missed the previous entry. The French Nouvelle Cuisine of innovation is ready to be served “If you…
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Marketing & Innovation
A Joint innovation programme presentation at INSEAD
Yesterday, 12th of December 2007 was a great day in my recent career as a lecturer in marketing and innovation which started last April with the 360° analysis of the marketing of ICT products and services (click here to access the files). Indeed, I was invited by Pr Manuel Sosa…
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Content Marketing
Can Web 2.0 make your brand teenager-friendly?
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different conventions. Jennifer Jactel of the Toulouse graduate school of management is…
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Marketing & Innovation
Social networks are used as back-doors for online fraud
Scammers and Social Networks go very well together. A Wall Street Journal article entitled Web Scammer Targets Senior U.S. Executives is an amazing account of Mr Stewart’s chase for the uncovering of a Romanian scammer. His extraordinary biography (a guy who 15 years ago was mopping the floor in McDonald’s restaurants…
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Marketing & Innovation
e-payments in the 21st century
On October 2, I gave a lecture on e-payments in front of the MBA e-business students of the Paris Graduate School of management as the opening session of the 2007-2008 school year. In this lecture, I was able to go back to the genesis or Internet banking (I was lucky…
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Content Marketing
Viral Marketing: Seth Godin unleashes his Ideavirus
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that five-star hotel near the Rockefeller Centre in NYC in April 2001, barely a few months before the dreaded day, at…
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social media & social networks
Obama asks a question on LinkedIn
I have just been on LinkedIn to check a few things including the presence of the brand new LinkedIn LION’s logo (a group of open networkers within LinkedIn) and here I see the stunning news that Barack Obama is posting a LinkedIn question to his network (I am only 3…
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Web, Internet and the Economy
A globalised economy, but socially diverse behavioural patterns
A globalised Economy indeed, but socially diverse. Yesterday, I got an e-mail by Stan Relihan, an extremely well-connected user of linkedIn. In a recent podcast, he explains how he uses LinkedIn to generate business relationships. His description of his usage of linked in is different from what we hear ordinarily,…
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Digital technology
About innovation, novelty, the Internet, web 2.0, and the halo effect
You might believe that I’m getting obsessed with The Halo Effect, Phil Rosenzweig’s latest book (see previous article on the Ideo shopping-cart and the halo effect on his blog). To an extent I am ready to admit to it, but once again, I think this is an important book, one…
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Marketing & Innovation
The Ideo shopping cart and the halo effect
Almost anybody interested in innovation knows about the Ideo process and the well-famed Ideo shopping cart video shot for ABC. It is indeed a staple for innovation seminars and a renowned example of faultless creativity methodology. In an ABC video, you will see the Ideo team challenged about the redesign…
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Marketing & Innovation
Innovation: Bain ranks management fads and tools
Bain ranks management fads and tools. Seen today on my friend Jean François David’s blog (a must-read on IT and organisation), this post on a Bain study related to the appraisal of usage and user satisfaction of today’s most hyped management fads and tools. The surveys span over a period…
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