Virtualisation of customer services interaction was quoted by Time (March 2008) as being one of the ‘10 ideas which are changing the world‘. Pascal Levy-Garboua, Director, Business Development of Virtuoz.com, a leading-edge provider of IVA (intelligent virtual agents) technology, is…
Building software to accurately reflect the work “place” Although IT vendors can proudly claim that computer technology is nearly ubiquitous in business today, many managers remain quite skeptical of the ability of software solutions to help them learn about the…
This morning I delivered my speech on innovation at Thales University in the southwest of Paris for the second time since 2007. On top of the usual presentation describing what is meant by innovation, how one defines it, and what…
At first sight, this question about e-mail usage might seem ludicrous. But in actual fact it’s not. In 1999 I wrote an article for a French online magazine related to e-mail usage in the professional sphere in which I was…
At Cisco France’s request, I wrote this brief article on the role that innovation can play in customer relationships. This article will be published shortly in their client publication, which is entitled Ciscomag. I have added a few recent references…
Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your position on the map using the new ‘my location feature’ (a…
As I explained in a previous post on his blog, my gifts for the New Year is now available for download at visionarymarketing.com. Here is the introductory text again for those who have missed the previous entry. The French Nouvelle…
Yesterday, 12th of December 2007 was a great day in my recent career as a lecturer in marketing and innovation which started last April with the 360° analysis of the marketing of ICT products and services (click here to access…
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different…
Scammers and Social Networks go very well together. A Wall Street Journal article entitled Web Scammer Targets Senior U.S. Executives is an amazing account of Mr Stewart’s chase for the uncovering of a Romanian scammer. His extraordinary biography (a guy who…
On October 2, I gave a lecture on e-payments in front of the MBA e-business students of the Paris Graduate School of management as the opening session of the 2007-2008 school year. In this lecture, I was able to go…
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that five-star hotel near the Rockefeller Centre in NYC in April…
