Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Marketing & Innovation
Yann Gourvennec22/03/2006
Offshoring: R&D next on the agenda?
A February 2006 new York Times article predicts a bleak future for R&d. Should we draw the conclusion that innovation is not keeping the western world ahead of the bunch anymore?
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digital marketing
Yann Gourvennec15/03/2006
Measure your (carbon) footprint
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come…
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Marketing & Innovation
Yann Gourvennec10/02/2006
Innovation methodology: is group creativity a pipe-dream?
Is group creativity a pipe-dream? BPS Research published a paper on February 3rd, 2006 entitled “Why do we still believe in group brainstorming?”. According to psychologists, the so-called “illusion of group creativity” is overwhelming. Still, there is this widespread belief that when gathered in a group, people come up with…
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Marketing & Innovation
Yann Gourvennec03/02/2006
There are many different paths to innovation two studies show
There are more, many more, paths to innovation than you may think. As often when it comes to innovation, or many other things for that respect, many people believe that there must be a miracle cure somewhere and if you take a few spoonfuls of that potion you are bound…
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Digital technology
Yann Gourvennec26/01/2006
Feed2podcast Turns Blog Into Chatterbox
The guys from Feed2podcast have delivered a new piece of software that may turn your blog into a chatterbox. This may prove useful if you have bad eyesight but this is not all. It can be really useful to bloggers who want to unleash the multimedia revolution without having to…
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Web, Internet and the Economy
Yann Gourvennec25/01/2006
Cafe Delocator Declares War on Uniformity
Thank god, it’s not just a few old gits from Old Europe who seem to be fed up with these faceless standardised, uniformed coffee houses which are cropping up all over the world. A group of anti-marketing coffee house activists has decided to create a delocator to promote their idea…
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Social Media
Yann Gourvennec25/01/2006
Rewriting history on Wikipedia: has Web 2.0 Gone Mad
It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0. A USA Today editorial published on Nov 29th entitled “A false Wikipedia biography” is making our hair stand on end. How come anybody…
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digital marketing
Yann Gourvennec17/01/2006
Online Jukebox Could Make Long Tail Even Longer
The Pandora project enables you to create your own radio stations based on the music you liked and delivering titles you hadn’t thought of, or even didn’t know that they existed. It’s a great way to discover new artists. The Pandora Online Jukebox Could it be considered a new medium?…
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digital marketing
Yann Gourvennec17/01/2006
PressDisplay provides Internet access to 250 international newspapers
What?! Internet access to international newspapers? I must be dreaming. PressDisplay.com is a website which publishes pdf versions of a great number of newspapers From Around the World. I have been amazed by its ability to let you browse through the list of available countries and then choose the desired…
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Marketing & Innovation
Yann Gourvennec09/01/2006
PERFORMANCING: A Blog Editor That Sits Within Firefox
Performancing is a brand new Blog editor that sits within your Firefox browser. It enables users who are new to blogging to create a blog very easily. It also enables you to upload a file to your blog, but the limit set on file uploads is very low. Not quite…
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digital marketing
Yann Gourvennec19/12/2005
Climate Change: Should Marketers Go on Working unabated?
A new scientist article about global warming and its consequences in Europe is raising fears that Europe might enter a new ice age. Climate Change: Should Marketers Go on Working as if Nothing Happened? Not much to do with Marketing and Innovation you might think. Well, I think just the…
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Marketing & Innovation
Yann Gourvennec12/12/2005
A Whiter Kind of Web Development With Ajax
As described in Richard McManus’s post on Zdnet a flurry of new online applications are being developed – literally – as we speak. They are one of the occurrences of so-called WEB 2.0. Of course, one could sneer at that new buzz-word which mainly seems to be filling the gap…
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