digital marketingMarketing & Innovation

Measure your (carbon) footprint

BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come an oil producer establish the necessary credibility for being ecological? Can people buy into it? Looking at advertising pages in Time magazine, all oil producers are having a go at this new method. Is it a true change, or is it just communication aimed at changing an image endangered by oils slicks and such like? Time well tell.

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
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