Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Digital technology
Yann Gourvennec02/10/2006
My vision for the future of the Internet: it will eventually disappear
The Elon University website is host an interesting initiative whereby they are asking you what your future vision of the Internet is. Now, let’s be provocative, here is my vision of the future of the Internet: It will disappear! (I have reproduced my entry in the Elon University website hereafter).…
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Marketing & Innovation
Yann Gourvennec28/09/2006
The Innovation Game Has Changed, BCG’s Andrew Says
In a Chicago Business article BCG’s head of global innovation practice James Andrew is putting his trotters in the trough: Innovation is no longer an option, he tells journalist Samantha Stainburn. Before the world got so flat, cost differentiation was enough to position an average big company but this is…
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digital marketing
Yann Gourvennec14/09/2006
What is really behind Google, Apple and Symantec?
1to1 analysed why companies like Google, Apple and Symantec are more likely to be promoted than others. The notion of ‘net promoter’ is introduced by loyalty Expert Fred Reichfeld and is used to measure what brands are ranking high on the agenda of users who could recommend these brands to…
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Marketing & Innovation
Yann Gourvennec01/09/2006
Joint innovation program: a methodological perspective
This whitepaper is the foundation for the Joint Innovation Program, the program that I have developed for Orange Business Services. It is aimed at delivering joint innovative projects, mainly in the framework of outsourcing contracts. A methodological perspective on joint Innovation A high-level view When innovation is discussed, people often say,…
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Marketing & Innovation
Yann Gourvennec24/08/2006
Innovation is like a dishwasher
I found this cartoon which I found very apt on Joyce Wycoff’s Innovation network. Innovation is like… — innovation is like a dishwasher — making life easier? — Nah, Requires energy and someone to use it! More cartoons are available here
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Web, Internet and the Economy
Yann Gourvennec01/08/2006
Vive le Blog! The French blog more than their neighbours
The French supposedly blog more than their European neighbours. Honestly, I fail to understand why the world is so interested in such a ridiculously small and peaceful country like ours. Now and then people are heating up about France and the French and why they are so weird, and why they…
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Web, Internet and the Economy
Yann Gourvennec01/08/2006
Archive.org, the Waybackmachine is the memory of the Internet
Ever heard about the waybackmachine? I don’t think you could call that Web2.0 or even innovative but still, it’s probably the most awesome Internet website/service I have ever seen: Archive.org is a website and a database which keeps track of all the various versions of almost every website that ever…
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social media & social networks
Yann Gourvennec31/07/2006
Wikipedia moderation: Admin Tightening Control on Content
Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening Control on Content The website co-founded by Jimmy Wales has now taken steps in order to avoid mishaps such as…
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Marketing & Innovation
Yann Gourvennec28/07/2006
8 tips to improve your group brainstorming sessions
Robert Sutton is delivering 8 tips to improve your group brainstorming sessions in Businessweek. He is also quoting a Wall Street Journal article entitled “Brainstorming Works Best if People Scramble For Ideas on Their Own.” This will remind our readers of another post where some Dutch researchers claimed that Group…
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Digital technology
Yann Gourvennec25/07/2006
Will Wifi clinch it for Microsoft Zune vs Apple’s iPod?
Microsoft has just announced a new product (Zune) aimed at fighting back the iPod mania that has lasted for a few years now and does not seem to die down. Will Wifi clinch it for Microsoft Zune vs Apple’s iPod? Although it’s difficult to tell right now what will become…
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digital marketing
Yann Gourvennec12/07/2006
Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci
Beyond Marketing: In Praise of Societing This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This article is now available for download in pdf format from the visionary marketing website. Bernard Cova Euromed Marseilles & L.…
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Digital technology
Yann Gourvennec06/07/2006
Paris enters competition for most wired and Wifi-enabled city
Ars Technica issued comments on Paris Mayor Delanoe’s decision to wire up the City of Lights with fibre and provide 400 free Wifi hotspots by the end of 2007. So now Paris is getting even with San Francisco, London or even Chicago. Paris enters the competition for most wired and…
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