Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Marketing & Innovation
Yann Gourvennec12/11/2005
Innovation process: does nit-picking stifle innovation?
Innovation process is often mentioned when innovation comes into play. Is it a mistake though? Do process management programmes (TQM, ISO 9000, Six Sigma,…) discourage Innovation? Such is the question posed by Mary J Benner, Assistant Professor of Management at Wharton university of Pennsylvania. Benner is a seasoned specialist in innovation…
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Digital technology
Yann Gourvennec31/05/2003
Nicholas Carr: IT doesn’t matter or does IT, really?
If there is one article worth reading at the moment, it must be Nicholas Carr ‘s “IT doesn’t matter” which was published by the Harvard Business Review in May 2003. Its sharp criticism of today’s IT worship is devastating, and it echoes greatly the sweeping changes that are currently imposing…
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Innovation process: does nit-picking stifle innovation?

Nicholas Carr: IT doesn’t matter or does IT, really?