Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

livres marketing
Yann Gourvennec15/06/2006
Customer Experience Marketing (CEM) Book – a sneak preview
This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B: Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a sneak preview Consuming Experience – Book Description by Routledge This book covers the ‘hot topic’ of experiential consumption in an…
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Coworking
Yann Gourvennec07/06/2006
Google Spreadsheets: Google Apps powered by Ajax
Google Labs is showing what’s new at Google with Google Spreadsheets. If you open that page, you will take a sneak peek at Google’s new project Google Spreadsheets: Google Apps powered by Ajax This is not yet another Google project that may be added to the already long list of…
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digital marketing
Yann Gourvennec06/06/2006
BusinessWeek provides list of innovative companies
Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list (see picture on the left) includes just one European company (Nokia). It is difficult to evaluate such a list. Should…
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digital marketing
Yann Gourvennec06/06/2006
Pollution Taking its Toll on Chinese Economy
As Reuters pointed out recently in a new article relayed by French daily La tribune on June 5th, 2006, the state of pollution in China is becoming critical. The news was also relayed by other newspapers around the world today, like the Los Angeles Times, China Daily and the Globe…
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Marketing & Innovation
Yann Gourvennec31/05/2006
The Innovation Machine is a must-read for would be innovators
An innovation machine? Come on! Baumgartner, the founder of the jpb.com group of companies and the developer of the Jenni idea campaign management software is posting a whitepaper on his website describing how you can set up an innovation strategy for your corporate organisation. The picture on the cover (see…
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Marketing & Innovation
Yann Gourvennec04/04/2006
Is Apple a good example of an innovative company? … after all
Is Apple really so innovative? In a ZDNet article published yesterday entitled ‘Where Apple fails’ Michael Kanellos has a readymade answer for that question: Definitely no! Kanellos shows that Apple’s market share has fallen below the 2.5% par and therefore, amounts to virtually nothing. In my “ICT Marketing” book (available…
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Digital technology
Yann Gourvennec31/03/2006
Yahoo! launches new AJAX-based webmail Beta
At last! It is now available. The much-awaited Ajax-based version of Yahoo mail – in beta version – is now available to those who registered for its trial at http://mail.yahoo.com. Some of the main new features include: automatic refresh to fetch out new mails, composing emails in rich format, automatic…
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digital Transformation
Yann Gourvennec28/03/2006
The Cubicle trap: the open plan creator also thinks it’s a mistake
Is the cubicle a white-collar trap? Millions of people around the globe have found solace in the reading of the adventures of Scott Adams’s Dilbert. Now, a Fortune article dedicated to cubicles is emphasising that even the inventor of cubicles (Robert Propst) thought that his invention was a mistake. At…
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digital marketing
Yann Gourvennec23/03/2006
MS employee Who daPunk wants Management to be fired
Microsoft has decided to postpone the launch of its much-awaited Vista operating software. Here is an article from ‘The Register‘ describing the hooha it prompted within Ms employees. Some of them do not hesitate to post angry comments on their Internet blogs. An individual who goes by the nickname of…
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Marketing & Innovation
Yann Gourvennec22/03/2006
Brianna Sylver claims that defining innovation is a must
Innovation is one of these words we use all the time and eventually, it ends up being some sort of bingo buzzword. Brianna Sylver urges us to take some hindsight and start defining this term before trying to … uh uh … innovate! Brianna Sylver claims that defining innovation is…
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Marketing & Innovation
Yann Gourvennec22/03/2006
Offshoring: R&D next on the agenda?
A February 2006 new York Times article predicts a bleak future for R&d. Should we draw the conclusion that innovation is not keeping the western world ahead of the bunch anymore?
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digital marketing
Yann Gourvennec15/03/2006
Measure your (carbon) footprint
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come…
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