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Web, Internet and the Economy
Is your business in need of a Chief Strategy Officer (CSO)?
Corporate strategy is the responsibility of the Board and mainly of the Chief Executive Officer (CEO) who must, among other things, imprint her vision on the organisation and define the strategy. She must build the DNA of the company and indicate in which course she wants to take it. This…
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Social Media
Internet Information glut: a case of pearls before swine
Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters…
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Coworking
Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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digital marketing
Video is the medium of the future Cisco Social Media expert says
John Earnhardt from Cisco at BlogwellIn this article we'll describe the take aways from John Earnhardt's presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison - in part two of this post - with our own experience on the launch…
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digital marketing
Credit crunch could be beneficial to telecom sector expert says
It's the most extraordinary bubble burst ever since the end of the 1920's and it might even take a few more years before we start feeling the angst to the full; for we should remember that the heart of the great depression was 1934 and not 1929. Yet, despite the…
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Marketing & Innovation
Marketing lessons taken from Stern report on environmental issues
Marketing lessons can be withdrawn from many events taking place outside of marketing. Sir Nicholas Stern is a great man. I don’t know how many of you can remember his name but I for one will never forget that he once wrote the eponymous report that triggered the whole hooha…
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digital marketing
Top user award: There is such a thing as a Yahoo! free lunch
Two days ago, when opening my browser, the homepage of which is my Yahoo! mail box, I got a message warning me that I had been granted top user status. The reward was to follow. I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure.…
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Marketing & Innovation
Webconferencing ROI study sheds light on business benefits
Webconferencing ROI is very much at the centre of most discussions at the moment. I believe that Cisco’s much-touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video conferencing in particular – on top of the business agenda.…
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Digital technology
Google Chrome real thin client: the fat Firefox killer
When I first heard of the release of Google Chrome I thought that this was probably one browser too many. When I tried it this morning (I’m writing with it now) I was really amazed at the simplicity and – above all – lightning fast display of the new Google…
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digital marketing
Google privacy threat? not so serious Guardian says
Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman's point in this article is that Google obviously has…
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Marketing & Innovation
Online TV and radio: two revolutionary ways of staying tuned
online TV and radio to revolutionary ways of staying tuned Here are two interesting innovations I'd recommend. It's not every day you buy a product and once you've unwrapped it you think that it's made your day. It's not every day you buy a product and switch it on and…
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Marketing & Innovation
Social community launch: strategic thinking by Stephanie Stewart
Social Community marketing isn’t always plain-sailing. Setting up one’s company is a difficult task. Stephanie Stewart wrote this very honest and straightforward report of her new social media venture entitled WiseOz. I thought that this report would be very beneficial to all our readers who are thinking of creating a…
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