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Marketing & Innovation
It’s never been so easy for a start-up to get started on a very low budget
On June 2nd, 2010 we had the opportunity to meet with Howard Greenfield, president ofGO associates, a global consulting firm that helps companies bring technology to the market place. Howard Greenfield is also EIR (i.e. Executive In Residence) at the plug and play Tech center, a unique facility in Sunnyvale…
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Marketing & Innovation
Brand Advocacy and Social Media : The Slidecast
If you haven’t been able to attend the Ragan Social Media Summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange Business Services with regard to Social Media. Here is the…
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Marketing & Innovation
Zoho CEO predicts cloud will be the end of offline software
Will the rise of cloud computing mean that the end of offline software is near? A great deal has been already said on this blog and elsewhere on the subject of cloud computing but our meeting with Raju Vegesna, chief evangelist for Zoho and Sridhar Vembu, the firm’s founder and…
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b2b marketing & sales
B2B is the future of social media
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about that. The fact that fewer B2B brands are jumping on…
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social media & social networks
A description of the Social Web in just five words
A while ago, I was asked to describe the Social Web with just 5 keywords. Here they are as well as the reasons why I chose them. A description of the social Web in just five words disclosure: social is about changing the way we communicate. It is therefore about transparency…
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Marketing & Innovation
Killing ideas could be the solution for fostering innovation
Could king ideas foster innovation? Bluenove‘s Martin Duval is not only a successful entrepreneur and an open-minded innovator. He is also a controversial business writer with French flair who can deliver straight to the point conclusions. Whereas most would-be innovators will lay a stress on the production of new ideas…
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social media & social networks
Why I chose to come to Likeminds and my key messages on Social Media
Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed…
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Digital technology
4 Business Cloud Integrations for Small Businesses
Is the cloud out of reach for small businesses? The cloud has been written off by some as just another business buzzword. However, it far from being a flash in the pan. It is here to stay because the cloud can have extremely important applications for both huge corporations and…
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social media & social networks
Will Google Wave be decommissioned like Google Buzz and Answers?
Will Google Wave be decommissioned like Google Buzz and Answers? Hindsight isn’t always available with the Web. Things move faster and faster, and bloggers tend to shoot out reviews as if they were in the wild wild west. At a time when it’s customary to announce the demise of Yahoo!…
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social media & social networks
Like Minds 2010 gathers like-minded people in beautiful Exeter
Last week, I was invited by Andrew Ellis and Scott Gould to attend the Like Minds 2010 conference in Exeter, Devon. Not only was it my first time at the Like Minds, but it was also my first time in Devon and in Exeter in particular. Scott and Andrew were…
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Marketing & Innovation
What the Cluetrain Manifesto teaches us about social media
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets are conversations”; QED (or so they think). What the Cluetrain…
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Marketing & Innovation
Argenti Warns Social Media Revolutionises Corporate Communications
The following video is a December 2009 interview of Paul Argenti (Corporate Communications Professor at Tuck University) following the release of his book dedicated to how “Web 2.0” (even though the term is a bit outdated). The book describes how Social Media transforms corporate communications. Here are – in a few words…
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