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social media & social networks
A description of the Social Web in just five words
A while ago, I was asked to describe the Social Web with just 5 keywords. Here they are as well as the reasons why I chose them. A description of the social Web in just five words disclosure: social is about changing the way we communicate. It is therefore about transparency…
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Marketing & Innovation
Killing ideas could be the solution for fostering innovation
Could king ideas foster innovation? Bluenove‘s Martin Duval is not only a successful entrepreneur and an open-minded innovator. He is also a controversial business writer with French flair who can deliver straight to the point conclusions. Whereas most would-be innovators will lay a stress on the production of new ideas…
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social media & social networks
Why I chose to come to Likeminds and my key messages on Social Media
Here is a video clip about my keynote pitch at Likeminds in Exeter, courtesy of Devon Video Production. Their Website mentions that “[they]create exceptional digital video and communication resources” and I must admit that this video is really well produced. I hope you enjoy it as much as I enjoyed…
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Digital technology
4 Business Cloud Integrations for Small Businesses
Is the cloud out of reach for small businesses? The cloud has been written off by some as just another business buzzword. However, it far from being a flash in the pan. It is here to stay because the cloud can have extremely important applications for both huge corporations and…
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social media & social networks
Will Google Wave be decommissioned like Google Buzz and Answers?
Will Google Wave be decommissioned like Google Buzz and Answers? Hindsight isn’t always available with the Web. Things move faster and faster, and bloggers tend to shoot out reviews as if they were in the wild wild west. At a time when it’s customary to announce the demise of Yahoo!…
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social media & social networks
Like Minds 2010 gathers like-minded people in beautiful Exeter
Last week, I was invited by Andrew Ellis and Scott Gould to attend the Like Minds 2010 conference in Exeter, Devon. Not only was it my first time at the Like Minds, but it was also my first time in Devon and in Exeter in particular. Scott and Andrew were…
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Marketing & Innovation
What the Cluetrain Manifesto teaches us about social media
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets are conversations”; QED (or so they think). What the Cluetrain…
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Marketing & Innovation
Argenti Warns Social Media Revolutionises Corporate Communications
The following video is a December 2009 interview of Paul Argenti (Corporate Communications Professor at Tuck University) following the release of his book dedicated to how “Web 2.0” (even though the term is a bit outdated). The book describes how Social Media transforms corporate communications. Here are – in a few words…
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social media & social networks
CSF in successful enterprise social media implementation
What are the key success factors in a successful enterprise social media implementation. Futurity media‘s Stewart Baines has posted a few interesting questions on his blog. My answers are long-winded, but I think there are rightfully so. This is a difficult subject, and writing short yet sensible answers would be a…
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digital Transformation
Increasing brand advocacy with Social Media
On Nov 10th, 2009 I was in Atlanta presenting at Blogwell on behalf of Orange Business Services, presenting our social media strategy and explaining how, why and what we did online to increase our brand advocacy. Increasing brand advocacy with Social Media According to the influencermarketinghub, Brand advocacy is the…
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social media & social networks
My top 10 tips for social media implementation within businesses
As Andy Sernovitz is keen on putting it, setting up a blog for oneself is easy, social media implementation for a business is a different kettle of fish. Once upon a time, I was contacted by a marketing representative of a large European company who was showing interest in some of…
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social media & social networks
My 10 top tips for Social Media success in businesses in 2010
Here are my 10 top tips for Social Media success in businesses in 2010. 2010 will be year 6 of the Social Media era (née Web 2.0). Needless to say that 6 years is a long time in the Internet business world. My 10 top tips for Social Media success in…
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