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Marketing & Innovation
Terry Cunningham of i365 reinvents the VAR business
Our 4th visit of innovative companies in Silicon Valley was devoted to i365, a Seagate company. The presentation was delivered by Terry Cunningham, President and GM of i365, George Hoenig, head of products and services and Valerie Fawzi, head of Marketing. The topic was the reinvention of the VAR business.…
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social media & social networks
Never Hire a “Social Media Expert”
I know I shouldn’t get angry, this is not done. Yet, the recent flurry of self-proclaimed “experts” in the Social Media arena is getting on my nerves, to say the least. These people are purely and simply making my life – and the lives of my fellow practitioners – impossible…
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Digital technology
Fusion-io: flash io-memory, flash results, flash growth
Fusion-io isn’t just about flash io-memory technology, it’s about scaling up. On November 16, we paid the scale-up a visit. Fusion-io is the epitome of these successful technology companies as can be found almost only in the US and which make this kind of press trips so useful. Fusion-io: flash…
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Digital technology
Cloud computing: StorSimple battles against “cloud washing”
Cloud washing is just like greenwashing for cloud computing. On November 15, after Zscaler, we visited StorSimple, provider of Hybrid Cloud technology. Ursheet Parikh is one of the 2 co-founders and the CEO of StorSimple, a promising start-up operating in the storage domain, based in Santa Clara, Calif. Cloud computing:…
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social media & social networks
The paid version of Hootsuite is now available
Here it is, Hootsuite will cease to be a free application. Here is the e-mail I received today and here is the price structure. There are pro and basic accounts, but I can’t see mentions of enterprise accounts with more features unless mistaken. The paid version of Hootsuite is now…
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digital marketing
Zscaler wants to be the Salesforce.com of Internet security!
On November 15, I was invited with a group of journalist to a press tour in the Silicon Valley (a sequel to our June 2010 press tour in the Valley). Our first presentation took place in Sunnyvale, Calif. at the main office of Zscaler, a ground-breaking cloud security provider, which…
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social media & social networks
SMBC: Large companies getting into social media need support
Large companies are keen on launching social media initiatives. To that end, support form experts is required. Last week, I was attending the Blogwell and SMBC meetings in Philadelphia. I also had an opportunity to sit with Andy Sernovitz, the founder of SMBC and well-known author of the Word of…
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social media & social networks
Sungard harnesses Yammer to leverage employee creativity
Yammer is big in high-tech. The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard’s experience. Sungard (the host of the November 10 private SMBC conference; this is a private member event so no reporting on that, sorry!) is one of the…
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social media & social networks
Discovery Channel Shark Week : enthusiasts are doing our marketing
Discovery Channel were the 3rd presenters in track1 of Blogwell on November 9 in Philadelphia with Amber Harris and Gayle Weiswasser delivering the presentation. Shark week is one of the longest-running television events (23 years!). How do you bring innovation and bring it to another level for Discovery? was the…
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social media & social networks
The Hershey Company on bloggers: smart doesn’t mean big
Bloggers aren’t always better when they have large followings. Smart is better than big is what I learned from the second presentation I attended at Blogwell in Philadelphia on November 9, 2010. It was that of the Hershey Company; not a household name in some parts of Europe so we have…
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social media & social networks
SAP SAPPHIRE: turning a live event into a virtual live event
SAP is one of the founding members of the Social Media Business Council. On November 9, SAP was hosting Blogwell, SMBC’s open event dedicated to social media in which each presentation (8 in total) is delivered by a SMBC member. The opening presentation by SAP was dedicated to spicing up…
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Marketing & Innovation
What is a trusted advisor and how do you become one?
You may not yet be familiar with Cisco and its ‘trusted advisor’ approach – in which the equipment provider is raising the bar and advising its clients rather than just selling to them. But what is a ‘trusted advisor’ and how do you achieve that status? Professor Lee Schlenker from…
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