Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Marketing & Innovation
Yann Gourvennec16/08/2011
New shopping cart being implemented at last … but not by IDEO
The new shopping cart is here, at last. In this interesting story, Yannig Roth provides a follow up to the early developments of new style shopping carts as was described in a famous 1998 IDEO video. New shopping cart being implemented at last … but not by IDEO As Roth…
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social media & social networks
Yann Gourvennec22/06/2011
Title of my new social media book to be announced on Blogtalkradio
I will soon unveil the title of my new social media book. I have been invited by Eve Mayer Osburn (aka Linkedin Queen) and Mary B. Adams for a chat at Blogtalkradio. Here’s an introductory video to the show (due to take place on Friday June 24th at 5.00pm CET) and…
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digital Transformation
Yann Gourvennec15/06/2011
Helping employees better perform should be the focus of managers
Helping employees better perform should be the focus of managers. Despite the fact that his flight was not able to take him further than New York and let alone Munich, Fons Trompenars was brought live from New York by Orange thanks to its network of telepresence rooms. Helping employees better…
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Web, Internet and the Economy
Yann Gourvennec15/06/2011
IDC: 70% of future growth in emerging markets will come from Asia
Aisis will be driving growth in emerging markets, Adrian Ho from IDC declared during his “new technologies & future priorities for IT departments” presentation. He was replacing Sandra Ng who unfortunately couldn’t attend that meeting. IDC: 70% of future growth in emerging markets will come from Asia Asia is shaking…
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Marketing & Innovation
Yann Gourvennec15/06/2011
The workspace of the future will be all about conversations
The Workspace of the future, an industry analyst perspective In his introduction, Michael Burrell from Orange Business Services described some of the main market trends include: Consumerization of IT, tuning the way that IT is working on its head. The millenials are also changing things in the workplace Mobility is…
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Web, Internet and the Economy
Yann Gourvennec15/06/2011
Thorniley updates us on the state of the global economy
What’s the state of the global economy? Daniel Thorniley (left) runs his own private business consultancy, but in his own words, he is not a “loser”. He has 235 Corporate clients even though he is on his own. He was able to acquire so many clients because he knew them…
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social media & social networks
Yann Gourvennec31/05/2011
Why Blog writing is the slow and subtle art of pondering
Why is Blog writing is the slow and subtle art of pondering? A few days ago, I came across a piece on Bnet on which there was a mention of Sun Tzu‘s “the Art of War” in not very favourable terms. I therefore asked the Vincent Berthelot, who is very…
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digital Transformation
Yann Gourvennec30/05/2011
Hockey legend Mark Messier’s leadership lessons
Hockey legend Mark Messier taught us some great leadership lessons on May 10, 2011, in Bratislava, Slovakia. The guest speaker at that Orange Biznis meeting was the much revered Canadian Ice Hockey legend Mark Messier, who is now retired. Mark had come to share with us some of his best tips…
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social media & social networks
Yann Gourvennec18/05/2011
Tyson Foods’ Hunger Relief Program – Blogwell presentation
Tyson Foods’ Hunger Relief Program is a very good social media business case. I was going through my files today and I found this old piece written after a Blogwell event which took place in New York two years ago. So here it is with much delay but I thought it…
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Web, Internet and the Economy
Yann Gourvennec21/04/2011
Me and the Web: matters of no consequence – The Little Prince
Our friends from Likeminds in Exeter have asked me to write a little piece about me and the Web and it didn’t have to do with business matters, so there it is, with a few literary references of no consequence. “Ha tutte le carte in regola per essere un artista”…
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social media & social networks
Yann Gourvennec31/03/2011
Amex: members project social media case study at Blogwell
On March 29, at Blogwell, I attended that presentation by American Express Pepper Roukas, on the members project campaign. Amex has focused a lot about brand management on social media, but this particular business case is about how to drive business through social media. Amex: members project social media case study at…
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social media & social networks
Yann Gourvennec30/03/2011
Walmart social media and change management
Walmart’s Lisa Thurber presented her internal social media platform called mywalmart.com at the 2011 blogwell session which took place in New York City. Walmart, social media and change management Walmart social media numbers More than a million of registered employees engage on that platform and the site delivers something like…
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